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Newsletter No. 30
August 2016


E-learning in one click: IPR-Hub offers tons of free IP tools!

Throughout the summer, The China IPR SME Helpdesk has been actively raising the IP awareness among EU SMEs by conducting online trainings, holding on-site IP briefings, producing new information materials, as well as updating the pool of IP Guides with more comprehensive IP knowledge. The Helpdesk continuously strives to provide relatable services and tailored materials according to our European partners’ and SMEs’ needs, all of which made available on the joint homepage!

This newsletter includes:
  • Information about our latest guides, infographic, blog posts, podcasts and webinars
  • A look back at the conference: matchmaking event and seminar
  • Information about the upcoming SME Forum: Rising to the China Challenge with Smarter Growth
  • New training events in Europe, China and online
  • Latest IPR News
On 4 July 2016, the China IPR SME Helpdesk was present at the conference hosted by the Embassy of Romania in Beijing. With the aim of supporting economic partnerships between Romania and China, the Helpdesk Senior Project Officer Carol He provided a briefing on key IP considerations when entering the Chinese market and attending negotiations. Read more about the event here.

Tune in to our newly launched podcasts!

In the past summer months, the China IPR SME Helpdesk, together with our counterpart South-East Asia IPR SME Helpdesk, released audio podcasts in 8 different European languages under the series “Get informed! Get inspired! Get involved!”. Be it Hungarian or Dutch, give your members the IP expertise they didn’t even know they needed! Tune in by clicking here.


European SMEs often expand their businesses simultaneously in several countries. In this regard, the international IP registration systems can be of great help in making your internationalisation more cost-effective and timely. The China IPR SME Helpdesk brings you three podcasts on The International Patent Cooperation Treaty, The Madrid System and The Hague System. Listen to the opening episode by clicking here.


On an afternoon in July, the Helpdesk visited the EU SME Centre in Beijing to have a chat with the Centre’s Director Mr. Chris Cheung. The discussion evolved from topics like EU SMEs’ inquiries related to IP matters to key IP considerations while doing business in or related to China. The video ‘Expanding your Business to China: A Quick Guide from the EU-SME Centre’ is available here, as well as on the Helpdesk TV channel on YouTube.

Register NOW!
On 7 September at 11:00AM CEST the China IPR SME Helpdesk, in partnership with the South-East Asia and Latin America IPR SME Helpdesks, will collaborate to present a joint webinar entitled ‘Protecting your Inventions Abroad’. Join IP Experts Mr. Eli Salis and Mr. Elio De Tullio for an interactive and educational session by registering here.

with our IP Experts over LiveChat! The IPR SME Helpdesks in China, South-East Asia and Latin America invite you to use our LiveChat feature to receive IP Expert’s response in real time!

of the new Infographic 
entitled 'IPR Protection Strategies within the Healthcare Sector in China'.
 to the recently launched:
Podcast - Espresso IP 10 – Protecting Trade Secrets in China and South-East Asia
Podcast - ‘Get informed! Get inspired! Get involved!’ language series episodes in Portuguese, DutchGerman and Hungarian.
Podcast â€“ International IP Registration systems – The International Patent Cooperation Treaty
Webinar â€“ Trade Mark Protection in China and South-East Asia, 30 June 2016
Webinar â€“ Technology Transfer Agreements in Mainland China, 8 July 2016
Webinar â€“ IP Protection Strategies for the ICT Industry in China, 11 July 2016
Webinar â€“ E-commerce in China and dealing with counterfeit goods, 14 July 2016
Webinar – Industry Focus: Managing your IP In Cleantech Industry in China and South-East Asia, 20 July 2016
Webinar – Arbitration in IP Matters in China and South-East Asia, 8 August 2016
Webinar – How to Identify and Deal with IP Scams in China?, 17 August 2016

Upcoming training events

Throughout the year, the China IPR SME Helpdesk will be hosting a number of free events, trainings and webinars for European businesses in Europe and China. To find out more about these events please click on the links below:

Latest news 

New Guide: Guide to New Varieties of Plant in China

To acknowledge the special efforts and achievements made by the breeders in developing new varieties for agriculture, horticulture and forestry, the protection of NVP entitles plant breeders the exclusive rights to use the variety for commercial use. Download the Guide from here.

New Guide: Guide to IPR Protection in China for the Wine and Spirits Sector

Many EU SMEs are active in the wine and spirits industry. China has a thirst for EU wines and spirits, and with a market of nearly 1.4 billion people it has great potential for EU SMEs. Download the Guide from here.

New Infographic: IPR Protection Strategies within the Healthcare Sector in China

Managing Intellectual Properties in the Healthcare sector is of great importance for conducting research and for commercialising your innovative techniques, cutting-edge medical hardware and new pharmaceuticals. The infographic “IPR Protection Strategies within the Healthcare Sector in China” brings some IP tips for EU SMEs focusing on Healthcare, to be on top of their game! Available for download here.

Find all the China IPR SME Helpdesk latest news by clicking here.

Keep yourself up-to-date with the latest policy news, provided by the FERRANTE INTELLECTUAL PROPERTY  firm: 

Latest news from partner Helpdesks
  • Find the Latin America IPR SME Helpdesk events by clicking here.
  • Find the events coordinated between the Latin America IPR SME Helpdesk and ELAN - European and Latin American Innovation Network by clicking here.
The China IPR SME Helpdesk, a project co-funded by the European Union, supports European small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macau, and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

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