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Newsletter No. 32
December 2016



China Hit the 1 million Benchmark for Patent Applications

The peak in submitting patent applications in China only confirms the importance of proper management of intellectual assets and the Helpdesk’s support to EU SMEs in that regard. During the previous months the Helpdesk released new IP learning materials, including:
Keep on reading because all these useful IP materials, previously held IP trainings, and upcoming activities are listed in detail below!
  • From 8-11 November 2016, the China IPR SME Helpdesk attended a roadshow in the Netherlands, Helpdesk IP Expert Mr. Jurjen Groot delivered presentations in Dutch on the protection of IPR in China and carried out one-on-one consultations with several stakeholders in Leeuwarden, Amsterdam, Eindhoven and Arnhem during the China Business Week in the Netherlands. Read more about the event here.
  • From 9-10 November 2016, the Helpdesk IP Expert Mr. Bertram Huber delivered an IPR briefing in German and presented case studies illustrating anti-counterfeiting actions from other EU SMEs in Schiltach, Germany. Read more about the event here.
  • On 24 November 2016, the Helpdesk IP Expert Mr. Reinout van Malenstein delivered an introductory briefing on “Doing business in China” during the Circular Economy Mission organized by the Directorate-General for the Environment of the European Commission. Read more about the Mission here.
  • On 30 November 2016, the Helpdesk attended an event entitled “How to protect your trademark in China: Strategies for Food and Beverage companies” in Sevilla, Spain. The Helpdesk IP Expert Mr. Carlos Rapallo delivered a presentation in Spanish on the protection of the trademark in China in the Food & Beverage sector. Read more about the event here.

Webinar Library

The China IPR SME Helpdesk regularly holds free-of-charge online trainings, commonly known as webinars that allow participants to receive IPR expert insights on a specific topic and ask their IP-related questions in real time during the Q&A. All of the recordings are made available in the Helpdesk Webinar Library.

The latest additions include:


New Infographic Online!

China is transforming towards a consumption-driven economy, during which the alignment of domestic food safety standards with international best practices is an essential step to be taken. Browse our new Infographic that details IPR protection for food safety machinery, scientific methods, and traceability services.


Make sure to visit our latest Your IP Insider blog posts:

Tune into recently lunched:



Chat with our IP Experts over Live Chat! The IPR SME Helpdesks in China, South-East Asia and Latin America invite you to use our Enquiry Helpline feature on the IPR-hub to receive IP Expert’s advice in real time!



Upcoming training events

Throughout the year, the Helpdesk will be hosting a number of free events, trainings and webinars for European businesses in Europe and China. To find out more about these events please visit our Events Calendar!
On 25 January 2017, the Helpdesk IP Expert Mr. Jurjen Groot will advise Dutch SMEs in preparation for the trade fair Aquatech China, held in Shanghai in June 2017. Mr. Groot will discuss best practices on how to manage IPR in China’s water and environmental technology sector.

Newly launched video podcast on Helpdesk TV on YouTube

During the past months, the Helpdesk has been revamping its YouTube channel entitled Helpdesk TV that has jointly managed with our sister project, the South-East Asia IPR SME Helpdesk. We have published many videos showing how realising innovations helps you to succeed!
We invite you to watch a video IPR in the Sports and Leisure Industry in Chinawhere our IP Expert Reinout van Malenstein lists the key IP steps for EU SMEs to be taken before entering the Chinese market and explains the potential for SMEs’ to succeed in the industry in comparison to big international companies.
Also, come and learn from another IP videoHow to Tackle Counterfeiting in China?where the Director of FTI Consulting Mr. Ross Parsonage explains when and how the private investigation entities can help EU SMEs to stop counterfeiters in China.

Latest Guides online

New Guide in French: La protection des marques en Chine
Une marque forte peut jouer un rôle crucial pour attirer de nouveaux clients lorsque vous créez une marque en Chine. Vous investissez du temps et de l’argent pour bâtir la réputation de votre entreprise; aussi votre entreprise subirait-elle de graves conséquences si un tiers utilisait votre nom pour vendre ses propres produits ou services.

New Guide in Chinese:
欧洲中小企业在华参展 知识产权策略

New Guide in Chinese: 在华商标保护指南


Keep yourself up-to-date with the latest policy news, provided by the FERRANTE INTELLECTUAL PROPERTY firm:

Latest news from partner Helpdesks
  • A number of events are being coordinated between the Latin America IPR SME Helpdesk and ELAN - European and Latin American Innovation Network. Click here for the full event calendar.
The China IPR SME Helpdesk, a project co-funded by the European Union, supports European small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macau, and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

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