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Newsletter No. 29
June 2016


Making IP Protection to Count

The China IPR SME Helpdesk is committed to providing IP-related services for European SMEs and continues to add value by maximizing the benefits that IPR strategies bring to your business objectives. In these past few months, we have worked to build greater synergies with our partners all over Europe and to reach EU SMEs in need of IP-related support. With your support and our concerted efforts, we strive to bring you updated, first line IP information for a long time to come!

This newsletter includes:
  • Information about our latest infographics, blog posts, podcasts and webinars
  • Overview of the recent EU SME Centre Annual Conference
  • A look back at the recent Seminar: E-commerce and Online Business Solutions
  • Information about the upcoming Summer School on IP
  • New training events in Europe, China and online
  • Latest IPR News

EU SME Centre Annual Conference “How to Tackle a Changing China”

In 2015 China’s economy grew by 6.9% which is a slowdown compared to its double digit growth in previous years. This has led to economic restructuring driven by a ‘quality before quantity’ approach to use capital and resources in a more efficient and environmentally sustainable way. Foreign-funded SMEs in China mostly operate in 1) Manufacturing 2) Retail & wholesale 3) IT services 4) Transport, post and storage and in 5) Scientific research sectors. In all of these sectors, incorporating IP protection strategy as part of the overall business objectives is essential for successful market penetration. The latter found also recognition during the Helpdesk Expert Reinout van Malenstein’s presentation, delivered during the EU SME Centre’s Annual Conference on 31 May 2016.


Tune in to our newly launched podcast series ‘Get informed! Get inspired! Get involved!’

In May 2016, the China IPR SME Helpdesk, together with our counterpart South-East Asia IPR SME Helpdesk, launched a language podcast series ‘Get informed! Get inspired! Get involved!’ that brings you podcasts in various European languages. The pilot podcast was in Estonian, followed by episodes in French, Spanish and Italian. Choose a language to your liking and tune in for a jargon-free IP experience by clicking here.

Seminar: E-commerce and Online Business Solutions
  of the new Infographics entitled 'Trade Fairs – Tips for Better Protection of IP Rights' and 'Protecting IP in the Green Tech Sector'.

 to visit our latest Your IP Insider blog posts:
Back to the Basics Series: Design Patents and Utility Models in China
Back to the Basics Series: The realities of doing business in China – Copyrights and Trade Marks
Back to the Basics Series: Protecting your IP at Trade Fairs in China
UK-China IP Forum Looks at Growing Two-way Need for Protection
Intellectual Property and Shandong’s Tech-driven Growth
Good News! The Chinese Trademark Office is introducing Seven New Services for Trademark Applications
Back to the Basics Series: Protecting Trade Secrets in China
Back to the Basics Series: Protecting Trade Secrets in China Part II
Industry Spotlight: IPR Strategies in China for Cleantech Industry
Protect your Product’s Design in China: Know before You Go
On 7 June 2016, Shanghai played host to a seminar relating to online business and E-commerce, a topic highly pertinent in the context of China. The Helpdesk's services were presented by our Expert Reinout van Malenstein who highlighted the importance of IPR protection in China.

 to the recently launched:
Podcast - Espresso IP 8 – The Patent Rights in China
Podcast - Espresso IP 9 – Choosing and Registering Trade Marks in China and South-East Asia
Podcast - ‘Get informed! Get inspired! Get involved!’ language series episodes in Estonian, French, Spanish and Italian.
Webinar – Trade Mark Portfolio Management in China, 7 June 2016
Webinar – How to Protect your IP at Trade Fairs in China and South-East Asia 13 June 2016
Webinar – R&D in China Webinar, 15 June 2016
Webinar – Back to the Basics: How to Protect your Design in Mainland China and Hong Kong, 22 June 2016
Summer School on IP in Germany
From 27 July to 5 August 2016, The University of Bonn invites graduate and postgraduate students as well as young professionals from any field of study to a Summer School on Intellectual Property in Bonn. The students will be able to discuss Intellectual Property issues with professionals from Intellectual Property organizations, innovative companies, research facilities, law offices, and the University of Bonn. 
For more information about the registration and the agenda please click here.
with our IP Experts over Live Chat! Register on our website and ask questions live via the new Livechat feature.

Upcoming training events

Throughout the year, the China IPR SME Helpdesk will be hosting a number of free events, trainings and webinars for European businesses in Europe and China. To find out more about these events please click on the links below: 

Latest news 

New Infographics on Trade Fairs and on IPR in the Green Tech sector now online

Proper IP management before and during your visits to Trade Fairs is essential for successful market penetration. Key IP considerations while exploring, networking, partnering and investigating at trade fairs are now available in the new Infographic 'Trade Fairs - Tips for Better Protection of IP Rights' launched in a joint endeavor of the China and South-East Asia IPR SME Helpdesks. Available for download here.

China’s ‘quality before quantity’ approach - use of capital and resources in a more efficient and environmentally sustainable way - increases the volume of green technologies and subsequently, highlights the need for better protection of intellectual assets in the Green Tech sector. SME Road map to IP Protection within the Green Tech sector, complemented by several statistics, is now found in a new Infographic 'Protecting IP in the Green Tech Sector'. Available for download


Find all the China IPR SME Helpdesk latest news by clicking here.

Keep yourself up-to-date with the latest policy news, provided by the FERRANTE INTELLECTUAL PROPERTY  firm:

Latest news from partner Helpdesks
  • Find the Latin America IPR SME Helpdesk events by clicking here.
  • Find the events coordinated between the Latin America IPR SME Helpdesk and ELAN - European and Latin American Innovation Network by clicking here.
The China IPR SME Helpdesk, a project co-funded by the European Union, supports European small and medium sized enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macau, and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources.

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