For many foreign SMEs that produce consumer goods e-commerce is the best way in to the Chinese market, offering a B2C channel that is relatively cheap and easy to setup and maintain. Naturally, trading on the web comes with risks, but just a few key steps are necessary to ensure a basic safe strategy. In this ‘SME in the Spotlight’ post an anti-pollution mask producer shares their experiences of doing business in China….
Vogmask is a popular anti-pollution mask product available in China, using an innovative microfiber filtration fabric. Christopher Dobbing founded Vogmask China in 2013. Originally an education consultant, he found that most students he worked with mentioned air pollution as major challenge for China in the next 10 years, and that many of them had breathing illnesses or carried an inhaler with them. While searching for a good quality mask that he could recommend to students, Christopher got in touch with Vogmask USA. Vogmask UK and Vogmask China were founded shortly after.
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