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Collaborating to prevent 1 million
heart attacks and strokes by 2022
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In This Issue:
  • Main Messages
  • Sample Newsletter
  • Fast Facts
  • Key Dates and Suggested Content
  • Health Equity
  • Social Media
  • Audiences
  • Million Hearts® Partner Resources

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Introduction

Heart Month provides an opportunity to elevate messaging about strategies to prevent and treat cardiovascular disease for all.
 
The key to Heart Month is to take advantage of the frequent messages distributed by many organizations, across a variety of channels with media attention at the national, state and local levels.  When utilizing these content suggestions, please include “wrap-around” references about your participation in the Million Hearts® initiative as appropriate.
 
We suggest sharing the messaging packets with your communications staff, reviewing the editorial calendar below and tailoring the various sample messages to fit with your geographic region or organizational standards.

As additional materials and messages are released from the AHA, CDC and other partners over the next several weeks, we will continue to forward you content suggestions and links.  Not only do we encourage you to use these messages and support materials during February but to continue to use them throughout the year.

 

Million Hearts® Collaboration
February Heart Month - Messaging You Can Use

 

Main Messages: Content Themes and Strategies
This year’s framing continues to promote prevention and key strategies such as self-measured blood pressure monitoring and warning signs for women, and pays particular attention to health equity. 
 

Heart disease is the No. 1 killer for all Americans, and stroke is also a leading cause of death. As frightening as those statistics are the risks of getting those diseases are even higher for African Americans. * The good news is data indicates that greater numbers of African Americans are aware that they have high blood pressure and, together with their families and health care providers, are taking steps to manage it. *[Source American Heart Association, heart.org]


Sample Newsletter Article for Consumer Audience

WHAT'S NEW IN BLOOD PRESSURE
 
When it comes to measuring your blood pressure, a lot has changed.  You could say it is not your parent's blood pressure measurement anymore. 
 
During February #heartmonth, we shine a light on heart disease and high blood pressure.  Heart disease is the leading cause of death for men, women, and people of most racial and ethnic groups in the United States.1  We are working with other national partners as a part of the Million Hearts®  Collaboration to prevent 1 million heart attacks and strokes by 2022. Nearly half of American adults have high blood pressure and many don't know yet that their blood pressure is high.  

Controlling your blood pressure can lower your risk of heart attack, stroke and kidney disease.  Knowing your numbers is one key to control. Measuring your blood pressure, both in the doctor’s office and at-home, is an empowering way for you manage and prevent hypertension. 



WHAT'S NEW! 
 
* Next time you get your blood pressure measured, make sure you are set up for success.  Be seated in a chair with both feet on the floor, not with your feet dangling off the table.  Your arm should be supported on a flat surface with your upper arm at heart level.  It is not a time to be chatting with the staff, relax and be still; it is not time to be chatting with the staff.   
 
*  A great gift for your Valentine could be a blood pressure cuff!  Self-monitored blood pressure at home and sharing your numbers with your doctor is one of the best ways to get control of your hypertension.  Ask your healthcare provider if they have a program for monitoring your own blood pressure or learn more with this information from our partner (tag AMA and link), the American Medical Association 
 
* Use this log to keep track of your blood pressure at home:
 https://www.cdc.gov/heartdisease/docs/My_Blood_Pressure_Log.pdf
 
A lot has changed over the years.  We now track our steps and our sleep,  and there are new ways to track and measure your blood pressure.  The new blood pressure guidelines and improved measurement tools are powerful prevention tools that can make controlling hypertension within your reach. Paired with regular physical activity, reduced salt intake and healthy eating, you can be well on your way to a healthier heart and we can save 1 million lives with our Million Hearts® partners
 
Fast Facts
  • Heart disease is the leading cause of death for men, women, and people of most racial and ethnic groups in the United States.1
  • One person dies every 37 seconds in the United States from cardiovascular disease.1
  • About 647,000 Americans die from heart disease each year—that’s 1 in every 4 deaths.2,3
  • Heart disease costs the United States about $219 billion each year from 2014 to 2015.3 This includes the cost of health care services, medicines, and lost productivity due to death.
  • Coronary heart disease is the most common type of heart disease, killing 365,914 people in 2017.2
  • About 18.2 million adults age 20 and older have CAD (about 6.7%).3
  • About 2 in 10 deaths from CAD happen in adults less than 65 years old.2
  • In the United States, someone has a heart attack every 40 seconds.3
  • Every year, about 805,000 Americans have a heart attack.3 Of these,
    • 605,000 are a first heart attack
    • 200,000 happen to people who have already had a heart attack3
    • About 1 in 5 heart attacks is silent—the damage is done, but the person is not aware of it.3
References
  1. Heron, M. Deaths: Leading causes for 2017 pdf icon[PDF – 3 M]. National Vital Statistics Reports;68(6). Accessed November 19, 2019.
  2. Benjamin EJ, Muntner P, Alonso A, Bittencourt MS, Callaway CW, Carson AP, et al. Heart disease and stroke statistics—2019 update: a report from the American Heart Association. Circulation. 2019;139(10):e56–528.
  3. Fryar CD, Chen T-C, Li X. Prevalence of uncontrolled risk factors for cardiovascular disease: United States, 1999–2010 pdf icon[PDF-494K]. NCHS data brief, no. 103. Hyattsville, MD: National Center for Health Statistics; 2012. Accessed May 9, 2019.
 

 
Key Dates and Suggested Content
 
National Wear Red Day: February 7, 2020
 
           
Fun social media opportunity!  Be sure you and your staff team snap a photo of everyone wearing red and post on social media with a caption similar to this example:
 
SAMPLE:
Linda M. and her team at the American Medical Association celebrate National Wear Red Day today and every day in collaboration with partners of the Million Hearts® ®  Collaboration [ Tag “is with” other partner social media pages, for example @ASTHO @PCNA etc.]
 
Talk to your communication team about saving a spot for this photo and post on their editorial calendar for February 7!
 
Million Hearts Hypertension Control Champions Applications to Open in Late February

National Caregivers Day on Friday February 21st 


Opportunity to share resources or your organization's content about caregiving.  Also a great opportunity to post about measuring your blood pressure at home.

Health Equity Content and Messaging
 
There are many opportunities during February’s Heart Month and year-round to highlight health equity content and messaging.  Below are examples of resources, along with sample “content starters” to inspire you to share in newsletters, blogs or social media.
 
Million Hearts® in Action is a collection of stories that highlight the work of states, partners, champions and individual survivors to help inspire, share best practices and advance the goals of Million Hearts®
****
Did you know that about 2 out of every 5 African American adults have high blood pressure, and less than half of them have it under control?  Make Control the Goal with this focused patient education handout from the Million Hearts® initiative: https://MillionHearts.hhs.gov/files/TipSheet_How_to_MCYG_AA.pdf
**** 
Learn from health experts in this new podcast from our Million Hearts® Collaboration partner @ASTHO that emphasizes the importance of addressing heart disease and stroke prevention through approaches that center on health equity.
 
 
****
Learn from Tiffany’s story on smoking available on CDC.gov with short and low-resolution videos that are great to use on Facebook or in a blog.
https://www.cdc.gov/tobacco/campaign/tips/stories/tiffany.html?s_cid=OSH_misc_M121
https://youtu.be/BwVgBBEcb_U
 
Social Media Content and Message Suggestions

Social posts are organized by audience and correspond to key dates on the editorial calendar. 

Tags You Can Use: 
#heartmonth
#MillionHearts®
#americanheartmonth
#heartdisease
#hypertension
#stroke
#cardiacrehab
#medicationadherence
 
Audience:  Clinicians and Practitioners
 
 
We are proudly wearing red today to celebrate our work as a Million Hearts® partner and American Heart Month. #heartmonth
****
Our Million Hearts® Initiative partners have tips on important blood pressure questions to ask your patients during their next visit.
https://millionHearts® .hhs.gov/files/TipSheet_HCP_Checklist.pdf
 ****
Advances in research provide new knowledge in genes, exercise and medications. AHA’s list of top discoveries for 2019 is out. https://www.heart.org/en/about-us/scientific-research/aha-names-top-heart-disease-and-stroke-research-advances-of-2019
 

Audience:  Patients and Public
 
We are proudly wearing red today to celebrate our work as a Million Hearts® partner and American Heart Month. #heartmonth
 ****
The numbers are staggering and why we work so hard as a Million Hearts®  partner every day, especially during Heart Month. 
  ****
It is National Caregiver’s Day and we honor all of the dedicated caregivers who are the backbone of a patient’s journey. Here is a great resource from our Million Hearts® partner, the American Heart Association, to help support your favorite caregiver. https://www.heart.org/en/health-topics/caregiver-support/communication-tips-for-caregivers
 ****
Heart Month is a great time to begin a conversation about your family health history.  As a proud partner of  Million Hearts® we encourage you to take this first step in lowering your risk of heart disease. https://www.facebook.com/millionHearts%C2%AE%20/videos/849531072133199/
 https://bit.ly/2YSpdjj
  ****
We are celebrating Heart Month AND Meatless Monday!  Share your favorite veggies for inspiring ideas during #HeartMonth
 ****
Do you monitor your blood pressure at home? This chart can help.
https://www.heart.org/-/media/files/health-topics/high-blood-pressure/how_to_measure_your_blood_pressure_letter_size.pdf?la=en&hash=58005C0F0AC9C9AACAA3089070B54E0F74695E95
**** 
Stroke is the #2 cause of death in the world and it is America’s #1 debilitating disease with women having even more strokes than men.  Remember to ACT FAST and learn the signs of stroke. https://www.stroke.org/en/about-stroke/stroke-symptoms
 
****
February is Heart Month and you can help get your workplace moving! Share this Resource Guide with your coworkers.
https://www.cdc.gov/workplacehealthpromotion/initiatives/resource-center/pdf/Workplace-Physical-Activity-Break-Guide-508.pdf
 


Audience: Organizational Partners and Agencies

 
We are proudly wearing red today to celebrate our work as a Million Hearts® Collaboration partner and American Heart Month. #heartmonth
****
We join our Million Hearts® Collaboration partners at the National Association of County and City Health Officials (NACCHO) in spreading the word about the NEW Million Hearts® in Municipalities Tool Kit,  helping health departments become active partners in achieving our goals.
#heartmonth #MillionHearts®#community
****
Team-based approaches are making a real difference in our communities and community health workers are key partners in our efforts with the Million Hearts® Collaboration.
https://millionHearts® .hhs.gov/files/MH_CommHealthWorker_Factsheet_English.pdf
 ****
A new study supports just how important it is to monitor your blood pressure at home. Help us spread the word. https://www.heart.org/en/news/2019/06/24/half-of-us-adults-should-monitor-blood---pressure-at-home-study-says
 ****
February is Heart Month and you can help get workplaces through your state moving with this new CDC Resource Guide
https://www.cdc.gov/workplacehealthpromotion/initiatives/resource-center/pdf/Workplace-Physical-Activity-Break-Guide-508.pdf
 

The American Heart Association’s new 2030 Impact Goal focuses on helping everyone everywhere live healthier, longer. There will be many new ways for communities and organizations to get involved. Learn more at www.heart.org/2030.


  
Million Hearts® Partner Resources
 
These partner resources provide content that could be included or linked in your articles, blogs, and/or newsletters. 
 
American Heart Association
FEBRUARY 2020: American Heart Month and Go Red for Women
National Wear Red Day
Go Red for Women
Video on Women’s Heart Health and Moms
Million Hearts® Collaboration, Stories, Tools and Resources
2030 Impact Goals

American Kidney Fund
About Heart Disease and Chronic Kidney Disease
 
American Medical Association
2019 Heart Disease Prevention Guideline: What Physicians Must Know
 
Association of State and Territorial Health Officers
Engaging families in hypertension control can be a turning point in increasing control rates.  This fact sheet from our Million Hearts® Collaboration partner ASTHO shares learnings from public health and clinical teams from Alabama, Utah and South Dakota.
https://www.astho.org/ASTHOBriefs/Systems-Change-Approaches-for-Engaging-Families-in-Hypertension-Control/
 
Center for Disease Control and Prevention
American Heart Month 2020: High Blood Pressure Control—We Got This!
 
National Association of County and City Health Official (NACCHO)
Million Hearts® in Municipalities Tool Kit
Cardiovascular Health

Million Hearts®
Medication adherence is critical to successful hypertension control for most patients. Shape a newsletter highlight or blog post around the issue:  https://millionHearts® .hhs.gov/files/TipSheet_HCP_MedAdherence.pdf
 
Ohio State University
Million Hearts® Fellowship module
 
Preventive Cardiovascular Nurses Association
Lifestyle changes such as healthy eating, regular physical activity and smoking cessation contribute greatly to successful hypertension control.  The PCNA’s Heart Healthy Toolbox is a compilation of resources to support heart healthy lifestyle education for adult patients in the cardiology and primary care settings. 

Download, at the top of this correspondence, the Word version of this information as well as supplemental resources from both the CDC, Division for Heart Disease and Stroke Prevention and the American Heart Association.


 
Forward To a Friend
If you have any questions or feedback about the Million Hearts® Collaboration Messaging Campaign, please contact Julie Harvill at julie.harvill@heart.org.
The American Heart Association and the National Forum for Heart Disease & Stroke Prevention co-chair the Million Hearts® Collaboration. The Collaboration includes representatives from public health, healthcare-related professional associations and other organizations serving or representing priority populations. The American Heart Association and the National Forum engage with our collaborators via a monthly messaging campaign to improve effective dissemination and promotion of key cardiovascular disease (CVD) prevention messages, evidence-based practices and resources that prevent and control heart disease, stroke and related risk factors – all of which work to help build national, state and local strategies to support CVD prevention and management.
Copyright © 2020 National Forum for Heart Disease and Stroke Prevention, All rights reserved.


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