The question on everyone's lips: "is it too early to be talking about Christmas?"
The answer: "we don't care, you're here now".
It's not all forced yuletide capitalism and creepy old men breaking into your house in the middle of the night though; Winterland is just about to launch and alongside its obvious festive inspiration, it's also set for a season-long series of games, molten cheese and belly-warming cocktails.
Located on the banks of the Thames in Fulham (and in the former bones of summer pop-up favourite, Neverland), the new space has been decked out with cosy winter lodges, curling courts, table tennis and prosecco pong areas, alongside a selection of snap-worthy private igloos.
Winterland will open from Thursday to Sunday, with every Thursday, Friday and Sunday being BYOB - meaning you can bring in your chosen poison and make the most of the Unleaded Bar, where the on-site mixologists can shake you up a bespoke cocktail using your own spirits.
Tuck into fondue bites from Jimmy Garcia, sink into fur-lined seating in the heated tents and make the most of this wallet-friendly pop-up before it closes on 22nd December.
Winterland is located in Fulham and opens on 9th November. Standard entry starts from £5. Activities can be booked separately here (but do not include price of entry).