A quick look back at 2014 and an exciting start to 2015!
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Shasta Living Streets made major contributions to the community this past year and we look forward to making a greater difference in 2015 with your support!

We began five years ago with a handful of enthusiasts.  Since then we have seen the tremendous power of sharing a vision, providing information, services, products and events, and engaging with the community in collaborative efforts to develop the things we care about.  

What We Accomplished, Together

Without a doubt, the California Street project was the biggest thing to happen to Downtown Redding in years, and it couldn’t have happened without your support!  Your letters to support Caltrans and the City of Redding as well as the unprecedented turn-out at the open house proved beyond a doubt that there is a demand for livable streets. The resulting road diet and buffered bike lane have made Redding’s original main street function better for people walking in the area and for people arriving on bicycles; it provides better flow for people driving and is much easier for shoppers getting in and out of vehicles.  All of this helps attract customers to local businesses as downtown becomes a more enjoyable place to be.
“I did not originally like the idea, but the changes turned out to be a very positive thing—foot traffic to our Enjoy store has greatly increased since the California Street improvements were completed.  It’s great for our store.” said James Mazzota.
The success of this support effort has energized the community to think bigger about what’s possible and these improvements are setting the stage for the Downtown Redding Transportation Plan and General Plan update.   The Downtown Redding Historical Timeline gave people a unique overview of growth, destruction and rebirth in downtown Redding. 

Premier cycling event

Last year, we began a successful partnership with the Shasta Wheelmen on the Shasta Jamboree Rides.  Working together, we brought new business sponsors, new features to the event, new marketing materials and increased promotion—resulting in double-the-expected attendance and riders unanimously reporting positive experiences. 

Events to support local business and community

We produced Big Bicycle Weekend with four events on a three-day weekend showcasing all types of bicycling excellence in Redding and Shasta County: our country roads, beautiful trails, and new downtown bike lanes. 

Events to enjoy stress free neighborhood streets

Let’s not forget Family Bicycling Day on May 4, a record turnout to our fourth annual open street event!  
The new location gave people an opportunity to see the Parkview neighborhood and city parks in a new way and to celebrate new bike lanes and pedestrian improvements.    
-Photo Record Searchlight.
“Thank you.  I’ve been riding my bicycle around town for the first time in years since your event” said Jon Lewis.

Membership launch
and strong business support

We received tremendous response to our membership  launch in 2014 - Thank you! Your membership shows impressive local commitment to build better bikeways, trails and walkable cities. The growing number of individual and local business memberships and sponsorships shows strong confidence in our ability to deliver results in the future.
We are proud to have received support from Clif Bar Family Foundation, Public Health Institute and California Endowment.

High quality communications and products

Our communications and organizational excellence took a big leap forward last year, thanks to the many skills contributed by Michael Kuker.  Thank you Michael!

We all benefit from a new responsive website, a new newsletter (now also responsive!), and the ability to easily use credit cards for purchases.

This year also saw the launch of our online store where you can purchase t-shirts, buttons, and/or memberships.

Support for local trails

Friends of Redding Trails became an essential part of Shasta Living Streets with hard work by Linda Masterson, Peter Alexander and so many others who have ambitious interest to bring people together and help develop and maintain our public trails system.  

Projects include monitoring of trails to see what needs to be addressed, communication with city agencies about concerns and opportunities, periodic clean-up projects, and hosting community events to help everyone learn about and enjoy the trails. 

Members making a difference

The signs Bicycles May Use Full Lane made a big difference to people needing safe bicycle commutes though areas under construction. They were posted by local Caltrans and the City of Redding as a result of our request on behalf of members.

Educational materials for the community

We produced posters, cards, stickers, pins, bookmarks, t-shirts, and strategic marketing campaigns that reached thousands and thousands of people in our community.  

These are designed to build awareness and inspire support for walking, bicycling, trails and sharing the road.

One example: these bus ads share a friendly message about the new three-foot passing law.  
It's our first step in co-branding with Chico Velo to show broad support across the North State. 

Better Bikeways, Trails and Walkable Cities 

Adding movement to your daily trips
brings joy, zest, freedom & power to your life


Research has shown that your daily trips can have a serious impact on your health and well-being.

Your Commute is Killing You:  trips over 10 miles have negative effects: Your blood sugar rises; Your cholesterol is higher; Your depression risk rises; Your anxiety Increases; Your happiness and life satisfaction decline; Your blood pressure temporarily spikes; Your blood pressure rises over time, as well; Your cardiovascular fitness drops; Your sleep suffers; Your back aches.....

2015 Let's Get Started 

You are Invited:
Members Party!

January 30, 2015   Ÿ  6:30-9:30 p.m. 
Old City Hall Ballroom, Downtown Redding   Ÿ 

Please join us for
our first Members' Party!

Meet other community members excited to build better bikeways, trails and walkable cities. Register online:  Shasta Living Streets Member Party

Meet Dave Snyder, Director of the California Bicycle Coalition; and Bryan Jones, Active Transportation Engineer.  Both have extensive experience and an optimistic vision for biking and walking improvements transforming California cities.  

Live music by the Buckhorn Mt. Stompers!  
No host bar and party appetizers.

Not a member yet? No problem, it's easy! Join here:  Become a Member Today  

Building Connections: Trails, Playborhoods & Safe Routes

January 30, 2015   
12:30 - 7 p.m. 
Sequoia Middle School, Redding

Free to everyone  
Join for one session or the entire afternoon
We are proud to be a sponsor and encourage you to come for an hour or a few hours.  People of all walks of life—engineers, business owners, parents—learn new ideas and ways to work together to build trails through the city connecting people where they need to go.

Bryan Jones is an inspirational speaker and will share his extensive experience in California cities making practical, low-cost improvements that help transform neighborhoods and business districts. (12:45 p.m.)

Mike Lanza, author of Playborhood: Turn Your Neighborhood into a Place for Play  (5:30 p.m.)

More Info  Building Connections Conference
Register for  Building Connections

MarchFourth on Sunday March 8th, 2015 
at the Cascade Theatre!

Join us for a great show that supports Redding’s downtown theatre district and our local community! This show is brought to you by Shasta Living Streets, partial proceeds benefit our programs. Purchase tickets: Cascade Theatre.

March Fourth Marching Band is something special, a kaleidoscope of musical and visual energy that inspires the audience to experience ”JoyNow!” in an atmosphere of celebration. Check out their YouTube channel for a small taste of the M4 experience!

Get Involved

There are many ways you can make a difference.  

Imagine what's possible when we all work together!


Invest to create a community where everyone lives well.



Support better bikeways and walkable cities with a tax-deductible donation.


Contribute directly to the success of projects.

Thank you!
Talk to you soon!
The Shasta Living Streets team
Copyright © 2015 Shasta Living Streets, All rights reserved.

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