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This one-day boot camp is designed to help your credit union create unique strategies and programs to deliver financial education to your members and within the communities you serve. 



Date: Oct. 26. 2022
Location: Credit Union House of Virginia (108 N 8th St., Richmond, 23219)


  • 10:00 AM – 10:30 AM (Registration/Networking)
  • 10:30 AM – 11:00 AM (Welcome/VACUL Updates)
  • 11:00 AM – 11:45 AM (The Gateway to Financial Health)
  • 11:45 AM – 1:00 PM (Lunch/Networking)
  • 1:00 PM - 1:45 PM (NCUF – FWBFA Initiative Overview)
  • 1:45 PM – 2:45 PM (CDFI Overview)
  • 2:45 PM – 3:15 PM (Wrap-Up)


Financial Well-Being for All

National Credit Union Foundation Executive Director Gigi Hyland joins us to discuss the Foundation’s “Financial Well-Being for All” initiative and how credit unions can rededicate themselves to offering and delivering financial strategies that help the CU grow, members and employees thrive, and communities prosper.

According to the Financial Health Network, more than 176 million people are financially unhealthy, and the wealth gap is widening. Credit unions were established to provide safe, affordable and relevant financial products to the underserved and overlooked. This is our mission – a mission that’s never been more important given the ever-evolving financial services landscape and the complexities and challenges that result.

The Gateway to Financial Health: Help Your Members & Your Credit Union Grow!

Your members need you. But are you doing enough to meet them where they are in their life and financial journeys? Virginia Credit Union’s Cherry Dale will provide a deep dive into her credit union’s focus on financial education, offering a look at the universal lessons, strategies and tactics that can be applied at your credit union.

You’ll learn about …

  • The correlation between member financial health and members satisfaction, product use and financial confidence.
  • Developing a financial health strategy for your credit union.
  • Creating programs for “financially vulnerable” and “financially coping” households.

Learn How the CDFI Designation Could Aid Your CU & Community

Community development financial institutions (CDFIs) are community-focused, innovative, and extremely responsive to their communities’ capital needs. This relatively unknown radar industry was named “first responders” in the economic crisis in 2020 and has been a key resource for inclusive economic recovery over the last 18+ months. Join this discussion to glean lessons learned about CDFIs, how they support place-making economic development, and how financial institutions can become one. Presenters Amanda Habansky (CEO of Peoples Advantage Federal Credit Union) and Leah Fremouw (CEO of Bridging Virginia) will cover the following key learning objectives:

  • Better understand how community-focused financing tools can help build economic activity.
  • Identify ways to bring additional financial and technical assistance resources to their areas.
  • Strategically leverage existing experience to become a CDFI.

Our Speakers

Gigi Hyland serves as the Executive Director for the National Credit Union Foundation (the Foundation), the philanthropic and social responsibility leader of America's credit union movement.

Prior to her work with the Foundation, Ms. Hyland served as a Board member of the National Credit Union Administration (NCUA), the independent federal agency created by the U.S. Congress to regulate, charter and supervise federal credit unions. 

Prior to joining the NCUA Board, Ms. Hyland's career spanned fourteen years serving the credit union community as an executive, attorney and advocate.

Cherry Dale is Vice President of Financial Education at Virginia Credit Union, an almost $5 billion credit union headquartered in Richmond. During her 15 years at Virginia Credit Union, Cherry has developed and laid the groundwork for the financial success team.

As a Certified Teacher with a Master's in Education, Cherry has robust experience helping learners of all ages be the best they can be. Under her direction, our financial education programs reach over 60,000 annually. 

Leah Fremouw is a familiar face in the economic development community and has a rich background stemming from multiple sectors. She currently serves as Bridging Virginia’s CEO; Bridging Virginia is a newly established community development loan fund.

In this role, she partners with businesses, nonprofits, and localities in a variety of industries and growth stages to support their capital needs and movement to the next level. In 2020, she led the relaunch of the Richmond region’s small business development center (SBDC) and in 2021 helped secure $10 million from the General Assembly to establish and fund the new VA Small Business Resiliency Fund (CDFI Fund). Additionally, Leah founded and leads the newly formed VA CDFI Coalition.

Amanda Habansky is CEO of Peoples Advantage Federal Credit Union. The $92 million-asset credit union in Petersburg, Va., serves 10,000 members, many of them low-income and living paycheck to paycheck.

She notes the credit union is proud to help individuals find financial success, whatever that means to them.

Copyright © 2022 Virginia Credit Union League, All rights reserved.

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