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Volume 3, Issue 3: July 2022| "Style on Main"

New clothing boutique on Main Street

Congratulations to Amy Gray who opened Style on Main, a women’s clothing boutique at 521 Main Street.  After hearing that the community’s top request for new retail was a women’s clothing boutique, Amy Gray decided it was time to make her dream of owning a clothing boutique come true. Gray, of Coon Rapids, opened “Style on Main” Friday, May 6. Gray initially announced on Facebook that she was starting her own online clothing boutique for women in early March.

“This has been a dream of mine for a long time, and I finally decided to take the chance with Brent and the kids by my side,” Gray said in her FB post, followed by, “My next goal will be to open a boutique on Main Street in Coon Rapids the town I have come to know as my home.”

After reading that post, Main Street Coon Rapids Director Katie Mason met with Gray and fiancé, Brent Betts, to discuss plans to take the online store to the next level and open a brick-and-mortar store on Main Street. Mason showed them the recently completed Market Study of Coon Rapids that showed the top retail establishment requested by participants was a women’s clothing boutique. It also happens to be the number one thing survey respondents purchase online.

Gray wasted no time working on a business plan, financing and securing a lease for her new boutique downtown. Only eight weeks after announcing her dream to own a clothing boutique on Main Street, Gray welcomed her first customers at her store named “Style on Main.” Gray’s apparel line includes trendy blouses, stylish jeans, jewelry and shoes. She also carries a line of clothes for curvy ladies. The boutique is open Wednesdays 1-7pm, Fridays 1-6 pm and Saturdays 10am-3pm.

Gray graduated from Rockwell City-Lytton.  She graduated from nursing school at DMACC and received her BSN from Upper Iowa University.  She is a full-time nurse that works as a nurse care manager in Carroll.  She has two older boys, Andrew and Nick, who live in Lake City.  Her daughter, Megan, lives with her in Coon Rapids.  She said she met Brent six years ago, and they will be married in the near future.  She said her hope is to someday be able to have her new Style on Main clothing boutique open more days of the week.

Main Street Coon Rapids representatives presented Amy Gray with her “First Dollar” plaque Friday, May 6.  The plaque read “Congratulations and best wishes to Style on Main. May the confidence you have shown in the future of Coon Rapids be rewarded with many years of success. On behalf of the Coon Rapids business community, we present to you your first dollar of clear profit.”  Pictured from left are Adam Esdohr, Emily Oswald, Cassie Esdohr, Amy Gray, Christina Kolars, Megan Gray, Ben Kolars, Robyn Esdohr, Alaya Betts, Katie Mason, Lori Cadwallader and Kelly Pevestorf.

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Economic Vitality

The purpose is to strengthen and broaden the economic base of the Main Street District. Click here to see their list of plans for 2022. The chair of this committee is Joe Stitz.

Christmas in July

Each year, Main Street Coon Rapids celebrates Christmas in July with a Santa promotion. We invite Santa to vacation in Coon Rapids for the month and while he is here, he surprises people whom he finds spending money in town with Coon Buck gift certificates. So, keep an eye out for the jolly elf and make sure to shop local in July. You might just be the lucky recipient of $20 in Coon Bucks.

Business After Hours:
On April 7, we hosted a Business After Hours at the Raccoon River Social Club. We held the event to get a pulse from our current businesses to this year's challenges and successes. Great conversations were exchanged between businesses as well as between the Economic Vitality team and our local businesses. Be on the lookout for more Business After Hours events in the future. 

Social Media Training Class: In conjunction with Emerge Marketing Solutions, we hosted a training on Optimizing Digital Marketing at the Heritage Insurance Conference Room on April 12. Eight local business groups participated in the class where they learned ways to optimize their digital presence.The training covered everything from claiming your business on Google, to increasing followers and views on your social media pages and posts. This event was very successful and sparked so many great ideas to connect Coon Rapids' businesses with their customers. We are hosting the second in a series of social media workshops July 20. Digital Marketing 201 will cover Facebook Creator Studio, Meta Business Suite, Meta Business Manager, Analytics/Insights, and Facebook/Instagram Ads. Click here for a registration form. Class is limited to 10 businesses.

Culinary Contract:There is one more month left to support our Culinary Contract project!  We will continue to highlight one restaurant each week in order to help drive local support for our restaurants so they can be strong and achieve their goals.  We are asking the citizens of our town to agree to dine in/take out from the featured restaurant one time more that week than you already do. We are simply asking the community to add one more dining out experience to their regular eating habits. In return for your consistent participation and loyalty, our restaurant owners have committed to make interior/exterior improvement plans to their physical locations. That may also include new services and different options. The result will be an improved dining experience! 

Please consider entering culinary contracts with our restaurants on the following weeks:

  • La Terraza Mexican Restaurant- June 26-July 2
  • Chucks Bar & Grill- July 3-9
  • Jenna’s Tattooed Confections- July 10-16
  • Coon Bowl- July 17-23 

Click here for more details on the Culinary Contract Project.

To volunteer for economic vitality events click here to email Joe Stitz.


The purpose is to market the downtown district by establishing a unified image and implementing a variety of activities. Click here to see their list of plans for 2022. The chair for this committee is Natasha Adams.

Circus August 30

The Culpepper and Meriweather Circus is returning to Coon Rapids on Tuesday, August 30. Two showtimes are available at 5:00 and 7:30 p.m. More information and ticket sales will be available in early August

Welcome Fair Families:
This summer, the promotions committee is working on a new project! 4H and FFA members will receive a special coupon flier for our retail and dining businesses in Coon Rapids! We are excited to kick off this event and get fair families into our businesses to see all Coon Rapids has to offer. Thank you to our wonderful businesses for making this possible! Make sure to visit the fair July 12-17. Click here for the full schedule of events.

Main Street Block Party: The Main Street Block Party blew us away this year over Memorial Day weekend! While the wind may have posed some challenges, everyone came together to put on this amazing community event to be enjoyed by all. We are grateful for our 115 volunteers and 22 sponsors this year. We could not have done it without you! Inflatables, minnow races, bingo, tie-dye shirts, carnival games, bags tournament, and face painting/balloons were just a few of the fun activities on Main Street this year! Happy Endings Band rounded out the night with a great performance enjoyed by all ages. A special thank you to Karl Chevrolet, New Way Ford, CRMU, Iowa Savings Bank, Poet Biorefinery, ET Products, Chuck's Bar and Grill, Drago S.C.I., Heritage Insurance, Coon Rapids Hardware Hank, Dahl’s Custom Meat Locker, St. Anthony Clinic, Tony’s Corner Body & Paint, AV Photography, Availa Bank, Cassie and Jacob Esdohr, Community Insurance Agency, Coon Rapids Enterprise, Frohlich’s SuperValu, KD Portables, NV Tree Service, The Trading Post and Venteicher Electric for sponsoring this event. 

Upcoming dates to remember:

  • Independence Day events: July 1-4
  • Carroll County Fair: July 12-17
  • Culpepper and Merriweather Circus: August 30
  • Downtown Dash and Dine: September 3
  • Treats on the Streets: October 29
  • Christmas in a Small Town: December 3

To volunteer for promotions events, click here to email Natasha Adams.


The purpose is to encourage the improvement of the Main Street District's physical appearance. Click here to see their list of plans for 2022. The chair of this committee is Gayla McCool.

Planter Task Force: Earth Day was observed on April 21 as several CR-B students volunteered to help clean up the boulevard and Main Street.  Twenty bags of fresh mulch were added to the plantings on the boulevard and trash was picked up not only on Main Street but on Fifth Ave to Highway 141 and back. What a great task every community member can help with at any time. Maybe it’s just bending over to pick up a piece of paper, plastic sack or pop can, or walking a few extra steps to put something in a trash receptacle, it all helps. Every opportunity we can find to make our Main Street more attractive is helpful and welcome.

You may have noticed the twelve planters on Main Street are growing with all their spring glory, as beautiful pink super-tunias were planted in May.  As you take a walk down Main Street, check out the new memorial picks donated by family members in honor of or in memory of loved ones.  We had an overwhelming response, but could only take the first twelve donors.  Names have been put on a list for next year, so please keep that in mind for the future.  

Mini-Grants: Just a reminder that mini-grants are still available for any business wanting help with updating signage or the fronts of their buildings.  This could be as simple as listing business hours to helping update doors and windows. Click here for more information on the mini-grants.

Want to lend a hand? We can always use more help and ideas. If you would like to help clean up, decorate, make plans for the future of our Main Street or have any skills you’d like to lend, we more than welcome your help. To volunteer for design projects, click here to email Gayla McCool.


The purpose is to establish a strong Main Street organization that utilizes a growing number of participants in the implementation and funding of the program. Click here to see their list of plans for 2022. The chair of this committee is Quinn Wurzer.

Main Street Iowa Recognizes Quinn Wurzer: Quinn Wurzer was honored with a Leadership award at the annual Main Street Iowa Development Awards celebration in Des Moines on Friday, April 22. Governor Kim Reynolds and Debi Durham, executive director of the Iowa Economic Development Authority (IEDA) and Iowa Finance Authority, presented the honors. Wurzer was nominated by the Main Street Coon Rapids (MSCR) board of directors to receive the award. Wurzer has served on the MSCR board of directors since the program’s inception, is the chair of the organization committee and created MSCR’s first fundraising event, the Downtown Dash and Dine, that netted $12,000. Click here to read the full story.

Schroeder Joins MSCR Board:
Courtney Schroeder was elected to the MSCR board of directors in May. She is an amazing go-getter and  positive voice in the community. She is also an excellent teacher and will be a great liaison with the school as we partner with them on future activities. Click here to learn more about Courtney.

CR-B Graduation Banners and Gifts: As in previous years, CR-B senior banners were erected downtown in the month of May to highlight our Coon Rapids-Bayard graduating class of 2022. Graduating seniors assisted the Organization Committee with the fundraising for these banners. We also gave each graduating senior a gift to congratulate them on their hard work and to remind them how proud we are of them as a community.

MSCR Senior Scholarship: Quinn Wurzer and Joe Stitz, MSCR board members, presented our inaugural Main Street Coon Rapids CR-B Volunteer Scholarships to Mallory Leighty and Macy Winnett at the May 10 Coon Rapids-Bayard Senior Awards program. CR-B students are an important part of our community, and we believe they have the potential to make very valuable contributions to our area. We, in turn, benefit from having students participate in our projects. They are our future, and we welcome their ideas and participation, which is why we partnered with students through a variety of volunteer opportunities this year. To be eligible for our scholarship, CR-B seniors had to donate at least 10 hours of volunteer time to the MSCR program. This year, there were four seniors who met this requirement. We gave two $250 scholarships to the students who gave the most time to the program. Mallory volunteered 14 hours and Macy 13 hours this school year. 

Marketing Campaign: To help with a future marketing campaign we plan to launch later this year, Dean Schoeppner, a retired photographer and 1977 Coon Rapids graduate, and his friend Gary offered their time and talents to take professional photos. They took photos all over Coon Rapids, in and out of businesses. Thank you to the additional 97 volunteers who posed as models in our pictures. We tallied over 120 hours of volunteer time in three days!

Downtown Dash & Dine: The Organization Committee is busy planning the Main Street Coon Rapids’ second annual Downtown Dash & Dine Fundraiser. The event will take place Saturday, September 3 with a scavenger hunt followed by a social hour, dinner and dueling piano entertainment by Pianopalooza. Tickets for the scavenger hunt are now on sale with an early bird price before July 30 of $65 for the entire event or $50 for just the dinner and dueling pianos portion. If you are interested in volunteering as a judge for the scavenger hunt, please contact Quinn Wurzer.

To volunteer for organization team projects, click here to email Quinn Wurzer.

MSCR receives Main Street America certification: Main Street Coon Rapids (MSCR) has been designated as an Accredited Main Street America™ program for meeting rigorous performance standards. We’ve made great strides in a short time thanks to the dedicated volunteers, business managers and property owners. Our board provides great leadership for the program, and the Main Street Iowa staff are a tremendous resource for our downtown revitalization. The national accreditation is a testament to the last three years of hard work put in by many. Click here for the full story. 
Main Street America staff impressed with Coon Rapids: Main Street America’s Kathy LaPlante of New Hampshire was in Coon Rapids June 8 for a visit to one of Iowa’s successful Main Street programs.  The trip was part of the Main Street Iowa Partnership visit.  She spent the day with MSCR Director Katie Mason and met MSCR board members and business owners. “My job is to travel all over the country to visit communities like yours.  Keep up the great work,” LaPlante said.  “I’m just so impressed.  I didn’t know what to expect.  I think I was expecting a one-sided Main Street with a railroad track going through it, so I’m just really impressed.”  Click here to for the full story.


Jenna's Tattooed Confections has released a new product, "Jenna's Jars"! They are individual servings of unique flavor combinations of cakes and cheesecakes packaged in cute jars! Visit Jenna's on Main Street for a new and fresh treat and be on the lookout for new flavors!

Coon Rapids Hardware Hank has launched a new website that includes online orders, wedding registries, the latest promotions and more. Click here to check it out today

Congratulations to the following businesses who celebrated milestone anniversaries last quarter.
Mohr Lumber and Construction – 15 years. Click here to read their story.
New Hope Bargain Shoppe – 25 years. Click here to read their story.

Hardware Hank celebrates grand re-opening. Wow, was there a great turn out for the April grand re-opening ceremony of Coon Rapids Hardware Hank store.  Public officials from the city, county, region and state visited Coon Rapids and joined in the celebration. The keynote speaker was Iowa Economic Development Authority Director Debbi Durham. Click here for the full story.


Main Street Stats...

Main Street Coon Rapids completes monthly reports to Main Street Iowa regarding volunteerism, building projects and investment dollars in the district. Since our inception August 2019 we have tracked 7,498 volunteer hours from 230 people, $314,419 of private investment, 12 buildings sold, 17 building projects completed and we became a Main Street America Certified community.
Our mission is to create a thriving downtown by nurturing business growth and improvement through increased community involvement and inclusion while being mindful of the past and focusing on the future.

MSCR Board of Directors: Joe Stitz, President, Bryan Spangler, Vice President, Kennedi Cretsinger, Secretary, Julie Winnett,Treasurer, Natasha Adams, Steve Houp, Courtney Schroeder, Charlie Nixon, Tory Winnett and Quinn Wurzer
Katie Mason, Executive Director

Contact Information:
406 Main Street, Coon Rapids, IA 50058
(712) 999-GROW

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Main Street Coon Rapids · 406 Main Street · Coon Rapids, IA 50058-1610 · USA