An update for members of Montana's tourism industry

The Changing Business of Summer Travel in the U.S.

According to the latest Skift Trends Report released June 2014, the key summer travel season has arrived, bringing with it the promise of robust revenue and increased guest traffic for travel and tourism businesses.

Projections and surveys indicate the 2014 summer travel season will be a banner year for revenue, volume and traveler optimism. It’s a crucial time to capitalize on the travel trends that have been observed in the past six to 12 months, as the majority of American adults plan to take a leisure trip during the summer travel season.

  • 88 percent of Americans plan to take a summer vacation this year, up 11 percent year-over-year, with more than half of travelers using reward points to book hotel and airfare
  • Consumers expect to pay $1,200+ per person on average, up 9 percent from last year
  • Hotel revenue per available room increases are being attributed to rate bumps, rather than occupancy gains, indicating pricing power in many U.S. markets
Rather than driving demand based on pricing, travel and tourism businesses are able to compete on a more sophisticated level of marketing to capture the summer dollars. Today's traveler has more financial confidence, but wants value.

Learn more about this and other Skift Trends Reports

9th Annual Economic Update Series begins
July 31


The University of Montana's Bureau of Business & Economic Research will present its annual mid-year update in seven cities across Montana starting July 31 through August 7.

The mid-year update, hosted by the
Montana Chamber of Commerce, is part of BBER's ongoing Economic Outlook Series.  These updates provide the latest state & national economic projections and summarize impacts to important Montana industries.

This year's theme will focus on manufacturing and the impact continued improvements are expected to have on the overall state economy. Export trade is also expected to be discussed.

Current Schedule:

  • Thursday, July 31 - Kalispell - Red Lion Hotel - 12:00 p.m.
  • Tuesday, August 5 - Billings - Hilton Garden Inn - 7:00 a.m.
  • Tuesday, August 5 - Bozeman - Holiday Inn - 12:00 p.m.
  • Wednesday, August 6 - Helena - Holiday Inn - 8:00 a.m.
  • Wednesday, August 6 - Butte - La Quinta - 12:00 p.m.
  • Thursday, August 7 - Great Falls - Hilton Garden Inn - 7:00 a.m.
  • Thursday, August 7 - Missoula - Doubletree - 12:00 p.m.

Check the Montana Chamber events page for registration information and schedule updates.

Check the BBER
events page for specific agenda information.

50th Anniversary of the Wilderness Act

Numerous events across Montana are scheduled from July through September to commemorate the 50th Anniversary of the Wilderness Act.

Signed into law Sept. 3, 1964, the Wilderness Act established the National Wilderness Preservation System (NWPS) and set aside million acres of wildlands for the use and benefit of the American people.

The Wilderness Act defined wilderness as "areas where the earth and its communities of life are left unchanged by people, where the primary forces of nature are in control, and where people themselves are visitors who do not remain."

A series of
nationwide events and projects have been planned by the National Wilderness Anniversary Planning Team (Wilderness50) to elevate the profile of wilderness during the 50th anniversary celebration.

For more information on those events scheduled here in Big Sky country visit the Montana Wilderness Association
event page.

     A rainbow arches over the Lee Metcalf Wilderness. Photo by Zack Porter

The "bigger" tourism picture:

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