The Changing Business of Summer Travel in the U.S.
According to the latest Skift Trends Report released June 2014, the key summer travel season has arrived, bringing with it the promise of robust revenue and increased guest traffic for travel and tourism businesses.
Projections and surveys indicate the 2014 summer travel season will be a banner year for revenue, volume and traveler optimism. Itâ€™s a crucial time to capitalize on the travel trends that have been observed in the past six to 12 months, as the majority of American adults plan to take a leisure trip during the summer travel season.
Rather than driving demand based on pricing, travel and tourism businesses are able to compete on a more sophisticated level of marketing to capture the summer dollars. Today's traveler has more financial confidence, but wants value.
- 88 percent of Americans plan to take a summer vacation this year, up 11 percent year-over-year, with more than half of travelers using reward points to book hotel and airfare
- Consumers expect to pay $1,200+ per person on average, up 9 percent from last year
- Hotel revenue per available room increases are being attributed to rate bumps, rather than occupancy gains, indicating pricing power in many U.S. markets
Learn more about this and other Skift Trends Reports here.