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Team Sanford Running Co.
Weekly Newsletter

Volume 1, Issue 13
Logo by Kistin Jordan at Kistin Creative Studio

What is the future of running events?

Organized running events came to a screeching halt in March and very little has been done to restore normalcy since then. Virtual events are plentiful, but they are tough to train for mentally and lack the pageantry of in-person events. Run clubs and training groups are slowly returning with smaller crowds and formal rules, but until gathering restrictions are drastically eased, we won't see the normal races and events.

Events like Charlotte Running Club's "Virtual Boston" could be the closest we get for the remainder of this year. I've had conversations with multiple people about 2021 events and organizations that rely on financial bumps from charity 5k and 10k runs and walks are making plans for fundraising WITHOUT the in-person event taking place. Scenes like the one above from the 2019 Get Your Rear In Gear 5k with 2,000 people lined up delight a race director, but won't happen this year and we need to be prepared to restrictions carrying into next year as well.

Today's post goes into what to expect going forward and what to do as a replacement to those events.

The uncertain future of running events

News in the running world

  • London Marathon modified to an elite only loop course - The field will be very limited and no spectators will be allowed as competitors will be completing nearly 20 laps on a St. James's Park course. This was the rumored solution that was finally announced, along with a date change for 2021. It's sure to be a very fast race.
  • Charlotte Marathon changes coming soon - In an email last week, the Charlotte Marathon announced that they are working with its partners and the city to develop an alternative event and potential new dates for an in-person event. Stay tuned since the Run Charlotte group is close to making an announcement.
  • Charlotte's Ultra Running Co. closes South End location - In an email to customers, owner Nathan Leehman detailed why the South End location has closed as the company concentrates on its original location in Myers Park. The COVID-19 restrictions have devastating on the retail industry and it was the nail in the coffin for this store.
  • NoDa Brewing Run Club returning - Charlotte's first brewery run club is back! Full disclosure, I'm an ambassador and leader with the group. The rules will be different to prevent large groups from gathering together (six to a table after a run, no group photo, show-and-go to start the run, no community water jugs), but it will be nice to have the Wednesday night tradition back as an option.
  • Ohio runner hits 100,000 miles - A runner from outside of my hometown hit 100,000 miles last week. He has been tracking his mileage for nearly 40 years. In my opinion, the discipline to formally track that mileage for so long is just as impressive as running so many miles!
Team Sanford Running Co.
Team Sanford Running Co.
Team Sanford Running Co.
Team Sanford Running Co.
Team Sanford Running Co.
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