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May 2021 NEWSLETTER
Hello everyone, 

Our newsletter seems to be timed well with the marks in the roadmap, another month, and another big step forward for businesses.

Monday marked another big step forward, with the Stage 3 of reopening the country! This step now sees the majority of Ilkley businesses able to open their doors and get back to business. It is fantastic to finally welcome back our indoor hospitality, Cinema and Hotels, you have been sorely missed.
To add to this positivity, we have been seeing a steady increase in Footfall traffic throughout April and into May with Ilkley visitors keen to return. The weather may have been against us this month and I appreciate the added frustration this has caused for outdoor hospitality, but I have to say it has been brilliant to see the resilience of your customers bundled up and braving the elements so they can enjoy an outdoor drink and meal!

As we look further to the future and inviting more people back to Ilkley. The BID team are busy working on the promotion of Discover Ilkley, using the platform to shout about all Ilkley has to offer and encourage footfall into the town. There will be more information to come but we have recently partnered with Leeds TV to run a series of episodes on Ilkley, helping to promote our businesses and town activity, showcasing our onward journey to recovery.

Further information regarding projects and BID activity Is below, I hope you find it useful.
As usual please reach out if there is anything you need, be it sharing your socials, helping with grants, and parking or suggestion of a new project, we are here to support you!

Have a great week.

Felicity
Ilkley BID Annual Survey - Its time to share your thoughts.

Please take the time to fill in the Ilkley BID annual survey for our second year, we are interested to hear your thoughts on current and past projects as well as any ideas you may want to share for future projects.

As we emerge out of Covid restrictions, now is the perfect time to share your thoughts on what you feel would help Ilkley businesses. We want to hear your feedback so levy payers can mould BID activity that suits the needs of Ilkley businesses.


Fill in the survey here: https://www.surveymonkey.co.uk/r/SDT62XY
Reopening - May 17th the next stage 
As we hit the next step in the roadmap many more Ilkley businesses are able to reopen and get back to business. As a reminder of what the next stage allows please see below;
  • People can meet in groups of up to 30 outdoors.
  • 6 people or 2 households can meet indoors.
  • Domestic overnight stays allowed with people not in your household or bubble.
  • Pubs, restaurants and other hospitality venues can seat customers indoors.
  • Up to 30 people can attend weddings and more than 30 can attend funerals.
  • Indoor entertainment such as museums, theatres and cinemas can open.
  • Performances and large events can restart, with limits on audience numbers.
  • Hotels, hostels and B&Bs can reopen.
  • Holidays abroad maybe allowed.
  • Adult indoor group sports and exercise classes can restart.
  • Advice on social distancing between friends and family, including hugging, will be updated (but may not come into effect at this point).

The BID has arranged a 30% discount for members to exhibit/trade at this year's Food & Drink Festival which is taking place on 12th & 13th June. More info on how to apply is here:
www.ilkleybid.co.uk/2021-ilkley-food-festival-bid-member-discount/.
Changes to parking Permits - have you got yours organised?

Don't miss out on parking permits for your business.  We recently emailed BID members with the  upcoming changes to business parking permits, businesses should have also received a letter from Bradford Council with the full details. 

All new permits will be virtual.

These charges for the permits will be deferred up to 1st April 2022 and replaced with a £10 administration charge only.

Streets with long stay pay and display parking bays will be available for business permit holders:
New Brook Street, Castle Road, Weston Road, Wharfe View Road, Railway Road, Cowpasture Road, Sefton Drive, Chantry Drive, Wells Road, Wells Promenade, Grove Road, Kings Road, Stockeld Road and Bridge Lane. Please check signs and pay and display machines when parking.

How to apply for your new permit:

You can apply for your new virtual parking permit by visiting: 
https://www.bradford.gov.uk/transport-and-travel/parking/parking-permits/ This link will only be available from 17 May 2021. On clicking onto the link, you will need to set up an account using your email address and create a password. The deadline to apply is 31st May 

Please be aware your current parking permits will be honoured up to the 31st of May
And Action! -  Leeds TV Video Filming

We will soon begin filming with LeedsTV, we have partnered with the company to film 6 episodes over the course of the year that will be shared across Leeds TV channel and its Digital platforms.

We want to use this as an opportunity to shout about all Ilkley has to offer, from its great businesses, to its key features as a destination location. 

We will be in touch soon to get businesses involved in the filming.

Free Recruitment
advertisement through our partner LocalIQ

Are you thinking of recruiting? As part of a recovery support LOCALiQ are offering FREE Recruit advertisements for BID Members in the York Press and Bradford Telegraph & Argus.
 
The 6-week campaign started on Thursday 13th May they are offering FREE job adverts (print and online) to employers who are recruiting in Yorkshire.
 
To claim, simply email:
workingforyorkshire@y1jobs.com to place your free job advert and one of the team will contact you for the details.



Business spotlights - Free advertising with the Ilkley Gazette

We are pleased to report that we had a great response to the Business Spotlight campaign with all 16 slots being filled almost immediately. The campaign started on 10th May and will run showcasing 4 businesses per week for for 4 weeks. 

Due to the popular demand for the Spotlights we are looking at extending the service to give more businesses this opportunity and will report back as soon as possible with further details on the extension
.

We do have a waiting list so if any of the participating business no longer wish to take part, please let us know so we can offer this benefit to another business.

Success as we see the return of Real Food Ilkley with Discover Ilkley on hand to welcome visitors.

The BID team were on site, through rain and shine to welcome visitors to May's Real Food Ilkley market. The Grove was busy with visitors and the markets were a great success with many traders selling out early. The rain didn't dampen spirits with many visitors staying on into the afternoon.

It was great to get out there and speak to both locals and visitors and share Discover Ilkley, highlighting our amazing businesses and all the great activity in the town that makes Ilkley so thriving. 

 
If you are interested in showcasing your business at the markets contact the BID team - its a great opportunity for businesses to grow their presence and get  in front of the community and visitors.
Discover llkley

The #Ilkleyisopen team have kindly redirected traffic to the Discover Ilkley website, so for any businesses that are not yet listed on Discover lIkley, please get in touch so you can be included.

Please check your listing on the website and get back to us with anything you would like changing.  For those that have not yet responded to our email requesting your information please do get in touch with your details.   Please email your future events to events@discoverilkley.co.uk which will be published on the LoyalFree app and the website.   www.discoverilkley.co.uk

If you don't already please like and share the Discover Ilkley Facebook page & Instagram page.
Competition Winners - Easter trail winners announced last month 

We recently named five lucky winners from the Easter Egg trail on LoyalFree.  Each winner received a voucher to spend at a Ilkley business of their choice and some chocolate goodies kindly donated from Love Brownies.

Usership of the app has steadily been increasing but we want to get more businesses involved!  The App is a great way to showcase your business and offers to visitors in the town as well as making use of the great signposting functionality through the digital trails we have created.  The app allows visitors to quickly see where you are and what offers you have at a touch of a button.  The App helps to make your business more visible to visitors and expand you customer base.

If you want training on LoyalFree please contact the BID team.
Use The LoyalFree Marketplace to sell your productions and gift vouchers online.

The need for an online presence is vital now that many businesses have been forced to close again. BID members can use the LoyalFree Marketplace to sell products, services, gift vouchers etc online. This service is ideal for those that do not have a website/ecommerce solution and is so simple to set up: This short video explains how easy it is: https://youtu.be/nPlCpmbuzhg

Ilkley Cow and Avanti are selling their gift vouchers on the Ilkley page here: https://www.loyalfreemarketplace.co.uk/ilkley. There is no fee or commission taken from sales except for the standard small payment processing fee taken by the payment gateway.

For those that haven't registered for the LoyalFree App and wish to do so, please email info@loyalfree.co.uk stating Ilkley BID with your business name asking them to add you to the app.  Once registered on the app you will then have a login where you can add a loyalty scheme, offers and events if you wish. 
If you have any questions about LoyalFree please do get in touch.

Wishing you all the best and hoping to see you all soon, 
The Ilkley BID Team

 
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