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August 2021 NEWSLETTER
Hello everyone,

I'm looking forward to speaking with each and everyone of you as quickly as we can.  The time has flown by during the two month's since I started as Ilkley BID's Manager, and I am very happy to have been successful in the application to the City of Bradford Metropolitan District Council [CBMDC] for £320,000 of the Additional Restrictions Grant funding. The money has been approved for three major projects to help economic recovery in the town.
  1. The Digital Regeneration of the Discover Ilkley's website;
  2. The introduction of Augmented Reality Trails; and
  3. Improving connectivity by introducing public wi-fi, concentrating first in the AR Trails around the BID area.
The three projects interlink to facilitate better communication about what's happening in the Town and things to do, where customers can find the refreshments they seek for their different needs and tastes, a complete directory of all the BID businesses who wish to partake and the entertaining and exciting trails that are innovative and distinctive to Ilkley.

The best news for businesses through being able to connect in a digital space is the advertising opportunities to promote your business (no additional cost to Levy payers) and making it easier for those looking at the town to find you and see at a glance who you are, why you chose Ilkley to trade in and what you are offering, whether service or product.

The improved analytics will help you realise the increased footfall as people near and far will be attracted to the many AR Trails currently in development. The only limitation of the AR Trails, will be that of our minds.

https://www.peelinteractive.co.uk/arapps

I am thinking future proofing, the App has room for many more; not only related to children and families, but embracing our heritage and culture, enhancing reasons to come into Ilkley.  The website will facilitate social interactions so people can tailor their itinerary list to their needs.

As quickly as I am able to, I plan to secure more funding to place digital signs at key points, fed by the digital website will help people to navigate to where they want to go and find reasons to stay longer.

More on all this in the presentation I have prepared for the up and coming Annual General Meeting.


I hope you will join myself and the BID Board on Tuesday 28th September 17:15 at the Clark Foley Centre for the AGM.  Refreshments will be provided after the AGM before the Presentation. Invitations and tickets can be downloaded from Eventbrite - click on this link:

https://www.eventbrite.co.uk/e/ilkley-bid-agm-tickets-168802927099

Please continue to the below Promotional request.  The projects have to be completed by 31st March 2022, or CBMDC and the Government get a refund.  Speed is of the essence at this time, the first App will be ready for mid-October and I wish to start promoting f
or Christmas, followed swiftly by New Year.

Warmest Regards,
Geraldine


Promotions for Christmas and New Year

As time is very tight in achieving as much publicity for your business as possible. I need you to email info@ikleybid.co.uk with your promotional offers for the Digital Discover Ilkley website!

This promotion can be, for example:
  • a loyalty reward,
  • a limited time offer,
  • buy one get one free /half price,
  • a code to apply a discount once £x has been spent,
  • loss leading product,
  • period of time free consultation, etc.
We'll ask browsers to click with their email address to access the promotion and enter the draw (and we can gather data).  Please consider uniqueness for this promotion (where possible).

Christmas - one or two offers (max.)

We only need your promotion once, the exposure is twice as long for early birds!

To be part of the Halloween App launch - deadline 24th September
To be part of the Christmas App launch - deadline 22nd October

New Year - one or two offers (max.)

This is to replace the Christmas promotion.

Deadline 10th December.

New Year Draw

We are also looking for gifts, vouchers, offers to place into a New Year Draw, to reward browsers who click into the website with their email. Every business who partakes in this will be additionally promoted.

The Government is calling on small and medium sized enterprises (SMEs) in the UK to take steps towards cutting their carbon emissions as part of the UK’s journey to net to zero by 2050.  Eligible 
Ilkley businesses who are looking to reduce their carbon footprint have access to resources and financial assistance through the LEP. 

Through their REBiz programme, eligible businesses can receive advice and financial support to become more resource efficient. Support includes:
  • Free resource efficiency audits worth to £1,200.
  • 40% matched funding towards capital investment projects to a maximum £40,000 grant (60% business contribution).
  • Free circular economy consultancy of up to 30 days intensive support including:
  • Identification of opportunities and options appraisal.
  • Research and review of suitable process innovations and technologies.
  • Proof of concept. Stakeholder engagement.
  • Market research, development and testing.
  • Business model review, development, and planning.

For more information and how to apply visit: www.the-lep.com/business-support/growth-support/resource-efficiency

Wishing you all the best.
The Ilkley BID Team

 
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