Market research and strategy can be daunting without a partner like Corona Insights. Where do you start? Can it even be done? And, of course, how much will it cost? With so many variables, there are a lot of things that can make it difficult to get the results you need.
At Corona, we often hear about projects going awry before we step in, so we have recently been writing about common pitfalls in research, evaluation, and strategy engagements. Instead of frightening you this Halloween, weâ€™d like to help prevent those â€œscaryâ€ outcomes. Including the scariest of them all - poor results!
Our objective has always been to understand our clientsâ€™ goals, break them down to manageable pieces, and then develop a plan balancing your needs, timeline, and budget. It doesnâ€™t have to be frightening. Save that for the movies and haunted houses.