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MarsKeel May 2014 Newsletter
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MarsKeel was excited to have Andy Adams from Boating Industry Canada visit our keel facility to talk about keel repair importance and our processes. We are pleased to share the below article featured in the April 2014 edition of Boating Industry Canada Magazine he wrote after his visit. 
 

THE KEEL OUT OF SIGHT OUT, OF MIND… ALWAYS A FACTOR


By: Andy Adams

IS THE KEEL the most often ignored part of your customer’s boat? Here is a profit-making, customer benefit idea for our readers in the marina, yacht club, repair yard and brokerage businesses. The suggestion is to promote keel maintenance and repair. Your customer’s lead keel is out of sight and out of mind almost all the time, but it is always a factor in the boat’s performance, handling and safety. The lead keel on your customer’s sailboat is working at all times, stabilizing the vessel at rest and giving it directional stability underway, but if it’s been bent or damaged, it may be fighting the helm every mile of the way. Let’s get the good news out on the table right away–a damaged lead keel can be repaired in most cases. We say “in most cases” because there’s an economic reality involved. As the boat ages, its value drops. A keel repair on a relatively new boat might be a cause of upset for the owner but economically, it’s probably well justified given the value of the vessel. The cost of a keel repair becomes more and more significant as the value of the boat drops over time, to the point where an owner may deem it not worthwhile.


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Visit the Keel Repair page on our website

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OEM KEELS
MarsKeel can supply aftermarket replacement keels for customers who want to switch from a deep keel to a shoal keel or vice-versa by utilizing the Original Equipment tooling in stock. MarsKeel has over 100 original designed keel molds for production sailboats in stock. Please give us a call at 1-800-381-5335 to inquire specifically about our available models or visit our OEM Keels page on our website for more information.


 

NORTH AMERICA

William Souter
1-800-381-5335
sales@marskeel.com

 

INTERNATIONAL

Willem Vraets
+31 (0) 631-900-742
wvraets@marsmetal.com

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