MEDL Mobile Announces Impressive Hang w/ 3.0 Metrix
in Shareholder Call - Available On line
Fountain Valley, California, August 14, 2014 –, MEDL Mobile Holding Inc., (OTCBB: MEDL), a leading developer of mobile applications for the Apple iOS And Google Android platform and the developer of the patent-pending Hang w/ mobile live video broadcasting application, announced yesterday on a shareholder conference call that the release of the recently upgraded version of Hang w/ 3.0 has already resulted in remarkable improvements in key statistics for the app:
- The average Hang w/ user session has climbed from 3 minutes in its first iteration of the app to the average user now spending approximately 15:40 in the app per session.
- The average broadcaster spends even more time in the app; more than 30 minutes in an average user session.
- The monthly retention rate has increased from 6% last year to 26% last month and the percentages of users who broadcast went from 13% to over 23% versus last year.
Andrew Maltin, CEO of MEDL Mobile states: “This means our users are staying on the platform longer and creating more content. When starting a network such as the Hang w/ social media platform that requires critical mass, these are extremely important figures and an indicator for the future success of the platform. The original impetus behind the Hang w/ platform was to create a platform that allowed our long list of celebrity clients to be able to connect directly with their fans in a more meaningful and authentic social media relationship. This original premise has been executed and the platform continues to attract a large numbers of celebrities who are using the platform to engage their fans. These celebrities help drive downloads and usage of the platform through their own social media, and the resulting network that has been created, is both tightly knit and consistently growing.”
“As one of the next most crucial development stages, we have now begun the process of implementing leading-edge advertising technology into the Hang w/ app, which we have custom-developed during the last year, while developing the Hang w/ 3.0 update,” added Maltin. “The final implementation of this mobile advertising technology will allow us to utilize our large and consistently growing user base for the generation of mobile ad revenues in a manner that is less intrusive and more context sensitive for our users then conventional advertising, and thus accelerate revenue generation over time. “What’s more, based on an increasing user base and higher retention rates, MEDL Mobile is now focusing on expanding the Hang w/ application to include revenue generating technologies in upcoming releases of the app.
These new monetization features to be implemented include:
- Pay Per View and Subscription Fees (Paid Private Access)
Hang w/ recently released a "Private Access" feature that allows a broadcaster to share video with only a select group of viewers. The next phase for this line of technology is to roll out paid private access - allowing broadcasters to charge viewers to view select content.
- Broadcaster Tipping
The MEDL team has architected a system that allows viewers to tip their broadcaster.
In both the Paid Private Access and the tipping models, Hang w/ would retain a percentage of the revenue paid to the broadcaster through the system.
About MEDL Mobile
MEDL Mobile, Inc. is a mobile industry pioneer that has architected, created, developed, marketed and monetized hundreds of mobile apps for the Apple iOS and Google Android platform - with many of them reaching as high as the top ten in the Apple store. MEDL has led mobile strategy, ideation, development, marketing and monetization in areas diverse as entertainment, telecom, medicine, education and retail - for such prestigious clients as About.com, Experian, Hyundai, Kaiser Permanente, Medtronic, Monster.com, The New York Times Company, Taco Bell, and Telefonica. The Company has entered into partnerships to mobilize and monetize IP with such notable names as Cheech & Chong, Encyclopedia Britannica, Marlee Matlin, Media Rights Capital and Real Madrid. MEDL has incubated, developed and brought to market the revolutionary Hang w/ app over a period of nearly two years. The Hang w/ app connects people through live-streaming video and simultaneous chat, allowing anyone with an iPhone, iPad or Android device to broadcast live to dozens, hundreds or even millions of viewers around the globe. Learn more at http://www.medlmobile.vom
Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile’s industry, management’s beliefs and certain assumptions made by management. Given the uncertainty of such assumptions, readers are cautioned not to place undue reliance on such forward-looking statements. The Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Because such assumptions and forward looking statements involve risks and uncertainties, the actual results and future performance of the Company is not guaranteed and may cause the actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking statements The actual results are dependent upon many factors, including but not limited to the Company’s ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company’s control; and (iv) other risk factors discussed in the Company’s periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov
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