As review signals become more important to local SEO rankings, we wanted to find out how local businesses are using Google Reviews and provide you with the statistics to help you benchmark your business against others in your industry.
Our latest report anonymously explores the Google Review profiles of over 93,000 local businesses across 26 different industries to find out:
Which industries are leading the way in using Google reviews (and who’s not)
How many reviews businesses in each industry have
The average star rating for businesses in each industry
If star ratings and number of reviews correlate with local rankings
Which star ratings are most common in each Google local ranking position
We hope our research provides you with useful insights into how local businesses are using Google Reviews and helps you understand how your business can make best use of Google Reviews in the future.
