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Updates in Digital Marketing
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Hi <<First Name>>,

You’re receiving this because we’re currently working together or connected in the past about digital marketing - a service inquiry, a project we completed or interest in training.

Below are digital marketing updates that are worth paying attention to. As a digital marketer, it takes a while to stay current. If marketing is not your profession, you definitely do not have time to follow all the digital news!

After you scan the headlines below, if you decide this is not helpful for you, please click unsubscribe at the bottom.  If you find it’s useful, no action needed. I plan to send this out sporadically when there’s enough noteworthy information.

Ranking organically/SEO

A Google My Business listing (GYBO) is free and can help you rank organically if it’s complete. When you do a local search on Google.com, you may notice several listings with maps. Those are people with GYBO pages.  If you don't have a page or it’s been a while since you've checked yours, take a few minutes to update it. You may also want to ask customers for reviews since that has an influence on whether you will show up a top result. It won’t help you overnight, but it is a free way to improve results over time. Get started by visiting GYBO.com

Bad reviews

People leave bad reviews for bad service, but also because they are simply unhappy people. It’s true. As frustrating as that is, it’s important to reply to them. A courteous reply to someone who does not deserve it gives you a favorable impression to other customers.

Google’s SEO Starter Guide

Google has finally updated their SEO Starter Guide.  It’s lengthy but does have a table of contents so you can easily find answers to many of your ranking-related questions, such as how to optimize images or be mobile friendly.

Doubling your AdWords budget

WIth AdWords, Google may now charge up to 2 times your daily budget if an ad is performing well, but they do not exceed the monthly budget. Don’t panic if your budget is high on a certain day. It will still average out for the month.

New targeting on AdWords

Several years ago, Google made it possible to target people by their email address if they were able to connect the email to a Google Account. This was an opportunity to show your ads on Google’s network for people who are already on your list.  It was tough to make it work for small email lists because Google was not always able to match the email. They’ve now expanded it to match phone number and mailing address which opens the door for expanding retargeting.

Until there’s more worthwhile news!

Tina


 

 

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