Digital Marketing News
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Hi <<First Name>>,

Here are a few updates and tips about marketing that may impact your business.

Free Images - Whether you need images for your social media posts, enewsletter, or blog posts, you need to be careful about copyright violations. I recently started using Unsplash to find images. No registration. No cost. No copyright issues.

Measure What Matters - Not every business should measure the same thing. Whether you are a small, medium, or a large business, read about what to measure and why in my post at Supermetrics.

Landing Pages - Your website is full of "landing pages". Visitors can land on any page from the organic search results or via a campaign you create. Do your web site pages invite people to stay, read, and convert? Read some of my tips for improving your website pages at Littledata.

Internet Trends Report - Some interesting findings below from Mary Meeker’s annual internet trends report this year. There are a few things to keep in mind when you plan your marketing activities (The full slide deck is online).

  • People look for products on Amazon first, followed by search engines.  

  • Internet advertising has increased 21% with strong growth toward mobile ads.

  • Smartphone users spend 30 minutes a day watching videos on their mobile. (Are you reaching your audience on YouTube?)

  • 13% of retail sales are from e-commerce compared to 5% a decade ago.

Until there’s more worthwhile news!




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