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Harbrooke helps launch DomainSkate and more
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The Harbrooke Group, Inc.

Happy Spring!

I'll take the last few 50+ degree days and the flowers struggling to leave the ground as a good sign of spring here in New York. What's growing where you are - maybe your latest business or venture? Please let me know so I can learn more. I'd like to highlight some of my clients and friends in this newsletter in the future - let me know if you'd like to be a part of that.
We're also thrilled to announce a startup we're working with is live - more below!

New Internet Domains Present Challenge and Opportunity

Business gurus may tell you that the Chinese character for "danger" is made up of "challenge and opportunity." (It is not according to this professor of Chinese language.) But what is a challenge and an opportunity this year is the launch of up to 1000 new domains (technically called "Top Level Domains or gTLDS). These new places on the net join .Com and .Net as ways to identify your business and brand. Extensions like .Club, .Photo, .Bike, .Builders and .Estate are some of the ones now "live," while .NYC, .Boston, .Law, .Hotel, and more are waiting in the wings. Companies like Citi, Apple, and Google will roll out .Citi, .Apple, and.Gmail, plus many more. Citi has stated they'll move all their web presence to .Citi sites with a multi-million dollar awareness campaign to back it. 

There is an opportunity to get a "better" online name if your .Com name was taken in the past. But there's also the challenge of lots of new places for people to steal your online name, take your traffic and affect your online reputation and revenue. One entrepreneur I work with saw this challenge with large brands, and then it became more clear when a small business friend had her name taken and used improperly. 

That's the germ of an idea that launched DomainSkate. We help protect your name online with a PAR strategy - proactive, active, and reactive protection for your business name. Think of it like a credit lockdown and monitoring service, but for your internet brand. Many large companies use services that help with this monitoring, but none offer pricing and service for the small and mid-sized business. 

Howard is now COO at DomainSkate after working with the company through Harbrooke for 2 years conceiving and launching this service. He's personally thrilled to announce the launch and wants to shout it from the rooftops to you - clients, friends and family. 

Now you can get an extra free month to try out DomainSkate with code "DOMSK8" when you sign up.  (All signups get one 1 month free, but you get 2 months.)
Have any domain or online brand questions? Hit reply and let me know how we can help. 

 

Check out the launch announcement.

Upcoming Speaking Engagements

Fundraising Day in NY
June 27th, 2014

Howard be giving a workshop in social media strategy and goals with NYU colleagues Tom Watson and Marcia Stepanek. The workshop will encourage you to explore your social media plan using Specific, Measurable, Attainable, Realistic, and Timely goals to fit your organization's development plans. 

NYU SCPS, September 2014
Join Howard at NYU Continuing Education for the class "Social Media for Non-Profits" starting September 30th for 3 nights. This is a great way to get an overview of the field, for a very small amount of money. 

 

What Else?

What else can we include in this update to make it more valuable to you? Let us know by hitting "reply" or sending a note to email@harbrooke.com.
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