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MEMBER NEWSLETTER

JANUARY 2021

This monthly newsletter is dedicated to celebrating the work and accomplishments of our individual Guild members. You'll now also find a note from the Chair and a list of upcoming Guild events. To submit your update, email secretary@beerguild.co.uk.

A NOTE FROM THE CHAIR

Hello! 

And welcome to our first members’ newsletter of 2021. 

So it looks like we’re stuck here for a while. What shall we do?

We all have our own ways of coping, and we all have good days and bad days. Maybe you’re sick of Zoom by now. Or maybe you just need a bit of quiet time and then you’ll be able to jump back online to see friends wherever they are in the world. I know a few people now who are all ordering the same cases of beer from the same supplier, then getting together online and doing a tasting. On the one hand, it’s not the pub, and is no replacement for it. On the other, it’s something you may never have thought of doing a year ago, and has advantages all of its own.

The Guild is pursuing its own version of this. While one of the main reasons people join the Guild is to socialise with like-minded beer-lovers, if we can't do it in person, we’re going to do it online instead.   

If you’d prefer to get through this by hunkering down, doing jigsaws and watching box sets (have you SEEN "Oktoberfest: Beer and Blood" on Netflix? I thought I was hallucinating) then see you in the real world when this is over. But if you want to, say, use this time to learn how to write a book without giving up halfway through, or if you want to brush up your digital marketing or learn how to edit your work better, we’ve got online courses on all these coming up over the next few months. 

In the meantime, if you're looking for more inspiration, here’s what some Guild members have been keeping themselves busy with. Why not raise a virtual “cheers” to them tonight?

Cheers!

Pete

Pete Brown
Guild Chair

GUILD NEWS

Extended Deadline for Annual Member Survey 2020/21

The Guild recently launched our Annual Member Survey 2020/21 and would like to invite all full and associate Guild members to fill out the survey at their convenience before the NEW closing date of 15th February 2021.
 

Share your feedback here:
https://www.surveymonkey.co.uk/r/BGBWSurvey2020-21

 

Your feedback is hugely important and will help the Board to further improve the Guild on behalf of members and raise the profile of membership to those outside of the organisation. If you have any further questions, please email secretary@beerguild.co.uk

INDIVIDUAL MEMBER NEWS

From Rachel Auty: A New Year Reboot for Beer Freelancers & Small Businesses

Beer marketing consultancy, Raucous Agency, has launched Re:boot Camp 2021 to help self employed and small businesses to rediscover their direction, motivation, and inspiration after a challenging 2020.
 
Re:boot Camp is a limited availability one-to-one consultancy package for a New Year business reboot. It’s designed to map where you are against your business goals and provide tailor made, practical marketing advice, tips and recommendations on specific areas of focus and strategies to move your thinking and your business forward.

There are limited places available on the 2021 Re:boot Camp, which will take place in January & February.
 
For more see www.weareraucous.co/reboot2021

Cheryl Cade is now a training partner with The Academy of Cheese 

Guild member Cheryl Cade is delighted to have been accepted to become a training partner with The Academy of Cheese 

This now means that she can combine her love of beer with her other passion of cheese. Cheryl said she has fellow Guild member Jonny Tyson (Advanced Cicerone) to thank for advising her to take the Academy’s level 1 course as a way to improve her beer and food matching and she has not looked back. The addition of this training partnership to her portfolio means that Cheryl can now offer the Academy’s Level 1 Cheese in Norfolk & Suffolk alongside her Beer training courses.
 
In addition to the certificated courses Cheryl has expanded her events to include cheese tastings and tours in her area ( https://cherylcade.com/cheese-events/). Although in the current climate hospitality and tourism are some of the hardest hit sectors Cheryl is hoping that her online events will help support UK producers until she is able to take people in person back on ‘Adventures in taste’ in the UK.
 

New blog post from Paul Davies: "A Beer with Jef Pirens, D'Oude Maalderij"

Read the blogpost here: https://pauldav1963.wordpress.com/2021/01/11/a-beer-with-jef-pirens-doude-maalderij/

From Tim O'Rourke: Free Webinar from IBD & BFBi

"Saving The Planet One Grain at a Time: Progress Towards a Zero Carbon Brewing & Distilling Industry"

Thursday, April 22 2021, 4:00 - 6:00pm

For more information & registration:

https://www.eventbrite.co.uk/e/ibd-bfbi-present-virtual-environmental-conference-2021-tickets-137260605165

RAF Squadron Badge. Copyright British Crown Used under fair use terms. Source: https://en.wikipedia.org/wiki

From Gary Gillman: New Writing on Beer in British Malaya

Gary Gillman has just completed a major paper on the history of beer in British Malaya, in #184 of the journal Brewery History, just published. Many fascinating points of social, cultural, and business history emerge. These include a discussion of the rare Bass Purple Triangle Pale Ale, the Raffles Hotel beer list c. 1939, and the fact that a RAF squadron badge was inspired by the label for Tiger beer.

For further details, see Gary’s blogpost: https://www.beeretseq.com/new-writing-malaya-beer-history/

From Paul Bailey: New website for Kent Beer Blogger

Long established Kent-based beer blogger Paul Bailey, has launched a new beer and travel-themed website. Titled Paul’s Beer Travels, the site expands on Paul’s existing blog, providing in-depth articles on good beer and where to find it.

New blog: https://paulsbeertravels.com/

Existing blog: https://baileysbeerblog.blogspot.com/

From Paul Nunny: What's keeping him busy at Cask Marque

Whilst pubs have been closed like all of us we have been focused on re-opening. I have been involved in:

  • Taking cellar management training online which takes the form of 5 x 1 hour tutorial on Zoom written and hosted by Annabel Smith.
  • Awaiting a report from a social media expert who is advising as to how we can re-engage the 10,000 registered ale trailers on the CaskFinder app to visit pubs. The app has been downloaded 300,000 times and is free both on iPhone and Android.
  • Talking to the industry about cellar maintenance during lockdown so pubs don’t have dispense issues when re-opening and a costly technical services bill.
  • Promoting pub accommodation using the Stay In A Pub website.  Staycation will be very popular in 2021 and will be a lifesaver for many rural pubs.

If anybody would like any further information please contact me on paul@cask-marque.co.uk

UPCOMING GUILD EVENTS & TRAININGS
The Guild is pleased to offer a broad range of events and trainings for our members. Full details are available on our events page. To book on, visit our online shop
Online Training: Developing Your Book-Writing Skills with Pete Brown

Tuesday February 23rd from 6:00 pm - 7:30 pm
Online via Zoom
Cost: £15.95 pp

For many beer writers, a book represents an enduring ambition and a pinnacle of achievement. But a work of 40,000 – 100,000 words is a big challenge for any writer who has not done it before (and remains pretty daunting for those who have.)

From practical issues such as such as research, developing a coherent structure and consistent tone of voice across thousands of words, to the mental challenges such as stamina and dealing with doubts and lack of self-confidence, on this course Pete Brown breaks down the long process of book-writing and guides you through it.

Online Training: A Recipe for Great Digital Marketing with Rachel Auty

Tuesday March 23rd from 6:30 pm - 8:00 pm
Online via Zoom
Cost: £15.95 pp

With a specific emphasis on digital tools, we’ll take a look at how they can both be used and integrated for maximum promotional advantage.  The session will look at social media, email marketing, websites, blogs, and online PR and content will be geared around freelancers and small businesses in the beer industry.

Online Training: Kill Your Darlings: How to Produce Brilliant Copy with Matthew Curtis

Tuesday April 20th from 6:00 pm - 8:00 pm
Online via Zoom
Cost: £20.95 pp

Have you ever found yourself way over word count and feeling like there’s no room left to manoeuvre? Do you ever find yourself looking to construct a tight narrative or balanced argument but struggle not to get weighed down with reams of copy? Are you self-publishing a blog or newsletter and looking to tighten up your posts and boost reader engagement? Or are you simply looking to introduce a little more flow and brevity into your writing to help ensure your latest story idea gets the attention it deserves?

Hosted by award-winning beer writer and editor-in-chief at Pellicle Magazine Matthew Curtis, Kill Your Darlings is a short course and creative writing exercise that aims to help you tighten up copy and strengthen the narrative structure within it, whether you’re writing for yourself, or for an editor. 

More 2021 events and training courses will be announced shortly. If there are any specific topics you'd like to see covered, contact secretary@beerguild.co.uk with your suggestions. 
OUR NEXT EDITION WILL FOLLOW ON FEBRUARY 26, 2021
To share your news for a future edition, please submit the following:
  • A one-sentence summary of your news (ie. ‘Guild member launches new website’)
  • A short paragraph with more information (approx. 150 words)
  • A supporting image
We look forward to receiving your news via secretary@beerguild.co.uk and sharing it with your fellow Guild members.
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