Hello - Hope you are well and have had an awesome September! I love this time of year and it has been an epic month at TypographHer HQ...
My taste far outweighs my ability when it comes to drawing and writing â€” I practice a lot (4-6 days a week) and still have a lot to learn (and a lot of room to improve)! My sketchbooks play an important part in my learning, ideation and design development professionally. They also capture the often nonsensical and ridiculous inner workings of my head personally! So I did the design equivalent of getting naked in public this month by sharing my personal sketchbooks with Tactile Typographer Dominique Falla on her new blog Everyday Creative. You can read my thoughts on the importance (and value) of sketchbooks in the full article here.
I also spent a good amount of time recently sniffing type in the name of science! We understand type as a visual representation of language â€” and as designers we often think about how typography might look (and sound) â€” but Sarah Hyndman (TypeTasting) encourages us to explore how typography can stimulate the other senses. What does type feel like, how does it taste? Have you ever considered what your favorite font might smell like? I have been collaborating with Sarah to gather data for her cross modal research. I will share more of the findings with you once we have collated all the responses but the initial trends in font fragrance have been fascinating. For example we perceive 99% of sweet smells (and tastes) as round. So we match scents like bubblegum with curvaceous typefaces. How we visualize the smell of a spice depends on our taste. Chilli is a good barometer of our palette. So if a type sniffer picks a sharp typeface, (or something with spiky serifs) to pair with the scent of Chilli they are often sensitive to spicy food... while people who like their food hot, tend to associate the scent of chilli with less angular typographic characteristics. For those of you who (like me) geek out on the psychology of type and want to know more you can get involved in Sarah's research here.
Speaking of geeking out - It has been so good to hear our community is embracing the ideas for visual research outlined in Vol03 of TypographJournal... if you've already read the document you'll know I think great typography is equal measures maths and magic - mathematical concepts are implicit in design practice. But great design moves beyond the methodical and measured conventions to compensate for the optically-distorted way that we see (and feel) things. I wrote a brief summary of the content and thinking behind volume 03 of TypographJournal for the APDL which was published this month on the DesignOnline blog - you can read the full article here.
I encourage you all to keep sketching, keep learning, (keep sniffing?!) and to keep up the great work! Now let's dive straight into the TypoMusing's for the month!