The Alumni Association team is proud to announce our first comprehensive brand strategy and visual identity refresh in over a decade! Our new brand will serve as the platform for telling your stories and highlighting the impact of Gamecocks around the world. It elevates the Alumni Association and the collective voice of Gamecocks everywhere as we seek to connect students and alumni to advance their careers, their passions and their University of South Carolina.
Now we have a greater opportunity to boldly say who we are, what we do and who we serve.
"My Carolina" has always been an internal expression of what the University of South Carolina means to you. Whatever your Carolina experience may be, it will always be yours, and your Association will always be here to represent you.