Since December 2015, EcoSet Consulting has been working with AT&T's agency partner BBDO and production company Hungry Man to implement Zero Waste standards behind the scenes of productions for the Lily Campaign. Zero Waste is defined by the EPA as 90% or greater diversion from landfill, and this is achieved by recycling, organics recycling, food donations and collecting all reusable materials for donation.
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Implementing environmental practices behind the scenes aligns with AT&T's Connect to Good Corporate Social Responsibility values for People, Planet, Possibilities. @ConnecttoGood.Learn more about AT&T's 2020 and 2025 Goals for reducing carbon emissions, creating greater efficiencies across all business operations and investing in communities.
The AT&T retail store set elements are stored by the production company between shoots. This avoids construction waste and saves money on labor and materials that would be needed to rebuild the sets each time.
Total Waste Diversion Since 2015
CUMULATIVE DATA: DEC 2015 - NOV 2016 (15 SHOOT DAYS)
Recycled plastics, metals, glass, paper, cardboard, and wood
Collected food waste and disposable paper products for Organics Recycling
Avoided the purchase of plastic water bottles by using refilling dispensers and reusable bottles for the crew
Donated scenic elements to the local creative community, recirculating walls, flats, flooring, sub-flooring, table top surfaces, backgrounds and custom props
Donated unserved catering food and prop food to local food banks, non-profits, and homeless shelters
Donated lighting expendables to students (cine foil, duvetyne, gels, rope)
Donated packaging materials and location protection elements including cardboard boxes, bubble wrap, shipping paper, and layout board
PRIORITIZING REUSE OVER DISPOSAL
Every year EcoSet recovers and donates multiple tons of materials from shoots to be reused, repurposed, or up-cycled in the local community. Recipients include schools, parks, camps, artists, independent filmmakers, theaters, non-profits, and individuals. In Los Angeles, free materials are available at EcoSet's Materials Oasis.
Released Set Walls Donated to Local Theater Production
14 flats of assorted sizes were no longer needed for the Lily retail store set. EcoSet donated them to a church in Los Angeles that will reuse them for years to come in their annual Christmas play.
EcoSet recirculated 1,370 lbs of scenic elements and materials including various flats, columns, gels, rope, and other reusable expendables that are a resource to the local creative community.
Other Reuse Highlights:EcoSet Consulting used sections of the remaining released flats from the retail set to enhance a conference space at their office
AT&T Feeds the Community
105 lbs donated = 70 meals served
With a plan in place, it's not waste!
Through EcoSet's advanced planning with our network of non-profit food donation partners, 105 lbs of unserved catering food was donated to Valley Food Bank and MEND Poverty.
High quality catering food is often discarded on set, but EcoSet has developed a food donation process that partners with nearby non-profits who can pick up and serve the food quickly.
By participating in the EPA Food Recovery Challenge, EcoSet simultaneously tackles waste prevention and supports hunger relief.Unserved catering food and remaining edible food used for props or food styling are collected and donated.
Environmental Action, Social Commitment
EcoSet is proud to work with actress Milana Vayntrub, who is a passionate activist and environmentalist. Through Milana's initiative, Zero Waste practices have been a part of the AT&T "Lily" spots filmed in Los Angeles.
Milana founded the #CantDoNothing movement as a response to the global refugee crisis after traveling in Greece and encountering displaced Syrians. Milana is engaging others worldwide to get involved and do something. Learn more at CantDoNothing.org, @CDNGeneration
Thank you for your collaboration with these environmental initiatives. Do you know of non-profits, schools, theaters, or artists that would benefit from reusable materials? Please share the link: ecosetconsulting.com/reuse