What's in it for you?
First of all you'll get a state-of-the-art traffic safety system that provides your with good accessibility at a safe speed for a complex traffic situation where you might not have any other options, and you'll get it for a much, much lower price than usual.
Second, you'll get publicity and cred for being brave and innovative and for being good at both protecting your vulnerable road users and for maintaining good accessibility for buses and emergency vehicles.
And third: You can get the kind of really nice statistics shown in the picture. As many vehicles as possible at the same speed, on the correct side of the speed limit. Nobody forced to go too slowly and emergency vehicles being able to go at whatever speed they need.