Copy

In Full Bloom Newsletter - August 2019

A very warm welcome to the brand new Flowerona Newsletter, which will be hitting inboxes on the first Wednesday of each month!

What to expect...

My goal for this monthly newsletter is to help you grow your business. Whether you're a florist, flower grower, farmer florist, flower school owner, flower wholesaler or florist-to-be, I plan to share with you hints and tips, primarily about how to maximise your presence on social media.  And we're going to start off with my favourite platform, Instagram!

A question I'm often asked is why it's worth changing your Personal Instagram Account to a Business Instagram Account. So here are my 3 reasons below.
SOCIAL MEDIA TIP #1
3 REASONS WHY TO CHANGE TO A BUSINESS INSTAGRAM ACCOUNT 

1. CONTACT INFORMATION
You can add your Contact Information, such as email address and phone number, which will make it easier for your ideal clients to get in touch with you. 

2. INSIGHTS
You'll gain access to analytics about your account, which will show you how your content performs. Plus you'll be able to learn about your audience. For example, where they're located, their age and gender, and when they're on Instagram.

3. SWIPE UP 
Once you reach 10,000 followers, by having a Business Account, you'll be able to use the 'Swipe Up' feature in your Stories. This means you can direct your followers to a particular place online, like your website. 

HOW TO SWITCH TO A BUSINESS INSTAGRAM ACCOUNT

1. Go to your Profile and tap on the three horizontal lines in the top right hand corner. 
2. Tap Settings at the bottom of the screen.
3. Tap Account.
4. Tap Switch to Business Account.

Instagram recommend that you connect your business account to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. Bear in mind that only one Facebook Page can be connected to your business account.

5. Add details such as your business's Category and Contact Information.
6. Tap Done.
THOUGHT-PROVOKING POSTS

Is Instagram the New Pinterest?

From a wedding planning point of view, this article weighs up the merits of using Instagram versus Pinterest.

READ MORE

Grow Your Instagram Account

Hints and tips on how to grow your account from people in the botanical world.

READ MORE

IN CASE YOU MISSED IT...

Floristry Industry Insight - Aug 4

From flowers on the streets of Paris and in season blooms, to stunning wedding flowers inspiration....

READ MORE

FLOWERONA LOVES

New Amazon Storefront *

My favourite Floristry Books, Business Books, Photography Equipment and Office Supplies can now all be found in my new Amazon Storefront. 

FIND OUT MORE

ABOUT RONA

Hello

I'm Rona, the founder of the multi-award winning floral-inspired blog Flowerona.

Training people on social media is what I adore! Plus, I'm also a freelance writer and photographer.

Please note: Affiliate links are denoted by an asterisk. *
Website
Link
Facebook
Pinterest
Twitter
Copyright © 2019 Flowerona, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.