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                                                                                                                                        April 2022
Format Positivity

I hate hate.  
Always have, always will. In a complicated, interconnected world, it’s too easy for too many to lose sight of the fact that we all share the same planet, with the same hopes and dreams for our families, our friends and ourselves. Food, shelter, clothing, the pursuit of happiness…
While the world is trying to both recover from a pandemic and cope with an unconscionable land war in Europe that simply should not be happening at all, it’s easy for primal anxieties to take over. The rapid pace of technological change, the growing tsunami of global warming, the income and social inequality that permeates societies and foments fear of ‘the other’ (whoever that may be). These are just a few symptoms, galvanised by systemic unrest, that sweep and perpetuate a troubling pessimistic world.
In our humble sphere of formats, the global language of content creation has the ability to transcend borders and connect people in ways unimaginable a century ago. Whether it is to entertain, inform, illuminate or escape, formats offer a kind of trans-national, border-free language. Game shows, reality competitions, factual formats, social experiments, shiny-floor entertainments — they are hard to create and, for most creators and producers, even harder to sell.  
On the assumption that high tides lift all boats, it’s important to recognise that the rapidly changing landscape of the world is hitting the format industry too. While there are no shortages of ideas and shows, and an endless array of distribution platforms — terrestrial, digital, SVOD, AVOD, etc — the decision-makers are being concentrated in the hands of fewer and fewer GEGs (Global Entertainment Giants).
When faced with such obstacles, it’s incumbent on our community to be supportive, collaborative, honourable and optimistic. We must root out the format thieves and rip-off artists — the platforms and distributors and creators (you KNOW who you are) who shamelessly see a format somewhere and help themselves to the IP via copycat ideas, hoping to cash-in quickly before they get caught. And even then, the burden is always on those ripped off to fight for the rights of their intellectual property.
So now let’s talk about sex. Specifically, ‘sex positivity’. I’ve seen a definition online that sums it up this way: “For most, it involves having positive attitudes about sex and feeling comfortable with one’s own sexual identity and with the sexual behaviours of others.” In other words, let’s be supportive of ourselves and those around us, moving boldly towards acceptance over cancellation and hate. 
If we embrace honesty, truthfulness and lawfulness in the world of formats — if we recognise that there will be good shows and bad shows, hit shows and failures — then why not lift up the best and avoid criticising the worst? These shows, regardless of their reception, are valued children of the format family. 
Back in 1910, US President Theodore Roosevelt offered this sound statement: "It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man in the arena, whose face is marred by dust and sweat and blood, who strives valiantly... who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who have never known neither victory nor defeat." 
Not all shows are great; not all formats are worthy. But let’s be supportive of one another and of our community.  The world will be a better, more positive place one format at a time.
FRAPA co-chair Phil Gurin is president and CEO of The Gurin Company
Cannes Do
FRAPA's A-List heads to MIPTV 2022 

Monday sees the curtain go up on the 59th Spring International Television Market, better known throughout the TV industry as MIPTV. The three-day exhibition and conference, which features the MIPFormats incubator programme, has become one of the format industry’s tentpole events — and, as usual, FRAPA will be out in force down in Cannes.

Block off 10.00-12.00 on Monday, 4 April for the FRAPA Summit, the centrepiece of which is a panel discussion on the format industry’s growing reliance on international partnership and co-productions. Moderated by FRAPA co-chair Phil Gurin, president and CEO of The Gurin Company, the line-up of influential speakers includes K7 Media’s David Ciaramella, Something Special’s Jin-Woo Hwang, ITV’s Joe Mace, Banijay’s Carlotta Rossi Spencer, all3media International’s Nick Smith and FRAPA co-chair Jan Salling, head of BBC Studios Nordics.

Next up is David Ciaramella, who will present K7 Media’s hotly anticipated format trends round-up. “Creative teams have given us some great new formats-to-go at this time around,” he said. “From new — and old —directions in the talent genre, to reality shows that aren't quite as they first appear and plenty of seriously tasty food formats, there really does seem to be something for everyone's palette this year. As usual, I look forward to helping folks make sense of it all…”

And there will be plenty of time for networking before and after each session. “We may be colleagues and competitors, but FRAPA’s first and foremost a community of friends,” said newly appointed managing director Eric Kafoe. “The formats industry, more than most, is built on relationships, because people who know each other are more likely to trust each other — and that’s crucial in a market that lacks a robust legal framework.”

10.00-10.15     Coffee, croissants and networking
10.15-10.20     Welcome address by Phil Gurin and Jan Salling 
10.20-11.00     The Rise of International Partnerships and Co-productions: panel discussion hosted by Phil Gurin
11.10-11.45     What’s Hot and What’s Not: K7 Media showcase presented by David Ciaramella 
11.45-12.00     Wrap by Phil Gurin and Jan Salling

Doing It Right
FRAPA re-org strengthens 'legal fire power'

This year started with a change of structure at FRAPA’s Amsterdam headquarters, with Bianca Rootsaert (pictured) named general manager and Eric Kafoe stepping into the position of managing director.  
In her new role, Rootsaert is responsible for compliance, governance, and legal and regulatory issues — issues that have grown in complexity and importance alongside FRAPA’s membership. Co-chair Jan Salling, head of BBC Studios Nordics Productions, puts it succinctly: “To function properly in today’s world, FRAPA needs proper legal fire power. It’s the backbone of everything we do, from operating efficiently to ensuring that our processes are 100% secure.” With her deep understanding of FRAPA and sure touch as to what a not-for-profit can and can’t do in terms of compliance and governance, Rootsaert is “the perfect candidate”, Salling adds. 
“Every organisation needs a solid back office in order to grow and adjust to new challenges,” Rootsaert says. “Together with our team of administrators, we can now ensure that every member receives the service they want and need.”
A case in point is the Format Registration System (FRS) — arguably FRAPA’s most valuable service and undoubtedly its most popular. “The FRS creates legal evidence of format ownership by providing a specific time and date, so it’s essential that the process is flawless,” Rootsaert notes. The same applies to the FRAPA Analysis Service, which helps to establish whether two formats share sufficient similarities to be considered essentially the same. “We are the only organisation that is able to deliver a non-biased industry opinion in this respect,” she adds. “But again, in order to deliver that, our processes need to be stringent, transparent and above reproach.”
Hello, Goodbye!
K7 Media's David Ciaramella replaces Keri Lewis Brown on board
After seven years of dedicated service to the FRAPA cause, K7 Media’s CEO and founder, Keri Lewis Brown, is stepping down from the association’s advisory board, to be replaced by K7’s communications manager David Ciaramella.

Ciaramella, who has worked for Lewis Brown’s media intelligence agency since 2013, is well known in format circles as the presenter of K7’s popular What’s Hot and What’s Not showcases at MIPCOM and MIPTV. 
“David brings a keen analytical eye and a truly impartial voice to the board,” said FRAPA managing director, Eric Kafoe, adding: “But he has some big shoes to fill: Keri has been an amazing friend to FRAPA since 2015, with her encyclopaedic knowledge of the formats industry, clear-sighted focus and unfailing good sense. Thank you for everything, Keri — and welcome to the family, David!”
Member Profile
Magic Maker Media House
“This is the start of a journey that will bring our dreams to life”
Bucharest-based production company Magic Maker Media House was launched in 2020 by the team behind two of Europe’s most successful dance-music festivals, Untold and Neversea. “Our ambition is to design, develop and produce innovative formats for media markets around the globe,” managing director Adrian Tapciuc tells the FRAPA Newsletter. And with two formats already commissioned by Romania’s leading commercial broadcaster, it has made an impressive start… 

Tell us about your latest formats…

“We’ve got high hopes for our new entertainment show Singura Casa, aka The Haunted House, which we designed from scratch. Four celebrity guests are invited to a party on Halloween night — what they don’t realise is that the party’s in an escape room in a vampire’s castle in Transylvania! The Haunted House premiered last on October 31 on Pro TV, which is Romania’s most popular channel.

The Haunted House

“Last summer we also launched Provocare pe Care!, which translates as Challenge That! It’s a festival-friendly entertainment show that sees celebrities compete in a series of funny, weird and challenging beach games. The format also debuted on Pro TV and was a market leader across all audience demographics.”

What’s Magic Maker’s secret?
“Creativity! We’re driven by our passion to create innovative formats that have the potential to become international hits. Financially, our ability to seamlessly integrate commercial partners into our shows is also a major attraction.”

What’s going on in Romania’s media market?
“There has always been a strong bond in Romania between entertainment and consumers’ commercial habits. Of the total advertising volume in 2021, €329m went to TV, €125m to digital and €27m to radio. Our country’s top three TV channels — Pro TV, Antena 1 and Kanal D — attract an average of five million-plus viewers daily out of a population of nearly 20 million, and the most popular shows can bring in as many as 3.5 million viewers by themselves.

Challenge That!

Are you worried about IP theft?
“Respect for each other’s work, time and creativity is a value that we endorse across all our activities, both personal and professional. We also believe it’s vital to support the formats industry and do what we can to safeguard the intellectual property that forms the heart of our business. So, for us, it was a natural move to join FRAPA’s mission and help create a global marketplace that inspires collaboration, teamwork and respect for creativity.”

What are you hoping to gain from FRAPA membership?
“We aspire to become a leading player in the formats industry and to serve as both an example of good practice and an inspiration to newcomers. We believe FRAPA will help us achieve this by opening the door to like-minded media players with whom we can work on future projects. We see this as the start of a professional journey that will help us to not only to bring our dreams to life, but to keep our dreams safe.”

Format News
New Format Of The Month
I would do anything for love

Genre: comedic physical game show
Creator/producer: Nobody’s Hero/ITV Studios Australia
Distributor: ITV Studios

Part relationship show, part rock concert and part physical game show, I Would Do Anything for Love started life almost 30 years ago, when the late, great Meat Loaf had a light-bulb moment. His idea was to bolt a relationship competition on to a rock concert and pitch it as a game show. There was only one problem: nobody wanted it.
At that point, Meat Loaf’s partner Jim Steinman suggested it would make a good song. “And so I said, ‘Cool, let’s do it’,” Meat Loaf told the delegates at ITV Studio’s 2021 Formats Festival via video link. “Thus was born I Would Do Anything for Love (But I Won’t Do That) the song and it became number one in 32 countries…” 
Fast-forward to 2022 and a lot of people are suddenly very interested indeed in Meat Loaf’s zany game show, including several US, UK and Australian networks. The competition component sees three couples attempt to figure out what they will — and what they most certainly won’t — do for love via a series of physical games. The couple that proves to be the most in tune with each other walks away with a grand prize. The rock-concert element, meanwhile, is provided by a line-up of music legends and new artists, who perform classic power ballads live in the studio while the contestants work out what will they would for love — and why they won’t do that.
I Would Do Anything for Love is produced by US prodco Nobody’s Hero, founded in 2020 by unscripted veterans Christopher Potts and Jonty Nash. The former Magical Elves’ colleagues were behind reality series Nailed It! and Sugar Rush for Netflix, as well as BAFTA-winning UK hit Made In Chelsea.

Watch a promo of I Would Do Anything For Love
Dates For The Diary
Upcoming events
Apart but not alone is the message from the key industry events as the world continues to battle the pandemic. Some organizers are seeing a light at the end of the tunnel and are cautiously preparing for in-person versions of their events.  

Make your (digital) presence felt by attending one of the following industry gatherings:
MIPTV                                                                    Cannes: 4-6 April
Evolution & Transformation of Television               NATPE Virtual: April 12
CABSAT                                                                 Dubai: 17-19 May
Realscreen Summit                                                Dana Point CA: 6-9 June
Banff World Media Festival                                   Banff, 12-15 June
Format (noun):
A specific type of intellectual property that allows for and guides the replication of the original idea in subsequent iterations across media, platforms and territories.
  •  In television (or any audio and/or video medium), a clear and repeatable set of elements that, when combined, enable the production of a programme. Elements may include, but are not limited to, narrative structure, character descriptions, set and lighting plans, graphic and audio designs, music and sound effects, rules, production procedures and anything else that permits subsequent users to reproduce the original concept.
  •  The original idea may or may not be commercially produced, as it is the initial intellectual creation and accompanying elements and instructions that immediately establishes its origin and ownership.
Format (verb) (as in, “to format a show”)
To turn an existing piece of intellectual property (ie, fiction, non-fiction, song, movie, etc) into a unique and original guide with repeatable elements to be recreated and distributed.
Create evidence of your work.
Register your format on FRAPA's FRS (Format Registration System)
FRAPA is one of the founding partners of the The International Format Awards.
Join Us!
FRAPA needs your support! Become a member today or find out how you can become a Friend of Frapa and show your support to our plight to be the conscience of the global format industry. Learn more about the benefits of being a FRAPA member and join our growing FRAPA family.
Become a Member
Declaration of Cooperation

FRAPA stands to protect formats. We believe in free trade. To underline our position, the FRAPA General Board has agreed to publish its DECLARATION OF COOPERATION, written by co-chairman Phil Gurin.

This document is meant for every stakeholder in the format industry, not just FRAPA members. It attempts to clearly state the principals we hold dear and valuable, and should be passed around to all who share our mission.

Download one of 15 Languages!
Code of Conduct

All members in good standing will abide by the principals, values and rules of behavior as set forth in our CODE OF CONDUCT. FRAPA is a global organization dedicated to the understanding and respect of original formats and their creators.

Protecting originality, adjudicating disputes, registering ideas and providing industry-standard information are other important areas where FRAPA seeks to advise and provide assistance to its members.

The History Of Frapa

In April 2000, a small group of format-industry pioneers met in Cannes to debate the creation of an international industry body to combat the problem of TV-format piracy.

The upshot was the Format Recognition and Protection Association (FRAPA), which opened its doors in October of that year.

But like all the best stories, it’s been a journey, as FRAPA co-chair Phil Gurin writes.

Read All About It!
Frapa Sponsorship Programme

Becoming a FRAPA sponsor sends out a powerful message. It shows that your organisation believes in the rights of creators and share the values espoused in our declaration of co-operation and code of conduct. It also demonstrates excellent global good citizenship, and support for the next wave of creators and producers. Stand by our mission and join our sponsorship program. Find out how.

ITV Studios is a Friend of Frapa through our sponsorship programme.

“As one of the world’s larger production groups, with 35-plus non-scripted creative labels around the globe, we felt it would be useful for all our creatives to understand, be informed and be across the work done by FRAPA to safeguard the flow of original formats. With scale also comes a responsibility to ensure the ongoing protection of creativity, innovation and respect for the work of all producers of all sizes from all territories.”

Management Board
Phil Gurin, The Gurin Company, co-chair                                      Lisette van Diepen, Marphes Media
Jan Salling, BBC Studios Nordics, co-chair                                  Mike Beale, ITV Studios 
Advisory Board
David Ciaramella , K7 Media                                                          Nick Smith, All3Media
Tony Stern, Fremantle Media                                                         Fumi Nishibashi, TBS
André Renaud, BBC Studios                                                          Nicolas Smirnoff, Prensario
Carlotta Rossi Spencer, Banijay                                                    Hayley Babcock, HBMC
Jin Woo Hwang Something Special                                              Michael Schmidt, Total Schmidt Show
Copyright © 2021 FRAPA, Incl. All rights reserved.

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