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CodeGeek - Crafting the Responsive Web
THE GEEK BEAT SEPTEMBER 2021

We Feel The Need, The Need For (Site) Speed

Blue and green page-loading circle
Image credit: UX Collective

While most of us can’t pull off aviator glasses like Tom Cruise or handle going Mach 2 with our hair on fire, we still feel that need for speed, especially when we’re waiting for a website to load.

Page load time has a direct impact on conversion and bounce rate (read: sales). For every second you shave off, studies show you could see some pretty significant results:
  • Conversion rates increase by 5.7% on mobile (3.3% on desktop).
  • Bounce rates reduce by 12.2% across the board.
  • Page views increase by 0.38 pages on mobile (0.52 pages on desktop).
And rumor has it that every second of load time Walmart shaves off their e-commerce website, their conversion improves by 2% (about $860M out of $43B per year).

So, what can you do about your site’s speed? Loads of things (see what we did there?), and the first is to call the Geeks.

We’ve got tools in our toolbox, including our Website Spot Check, to help us look under your site’s hood and see how we can make things run better and faster.
 
Let’s get you up to speed.

Upcoming Event Get Started With Web Accessibility | Oct 19

Event promo with headshot of speaker and event details
Making sure your web presence is as accessible as possible can seem overwhelming, especially if you don't know where to start.

At our next Fort Collins Internet Pros Meetup, developer Tim Blodgett will outline some of the first steps to take to get web accessibility started in your organization.
  • When: Tues, Oct 19 at 6pm
  • Where: Zoom (RSVP is required to attend.)
  • Cost: Free!
🤓 ➡ Learn more and RSVP here

Black Friday & Cyber Monday 


Are you running any Black Friday or Cyber Monday deals on your website?
If so, let's make sure your site is ready!

Contact your project manager
by Sep 30 
and we’ll get you on our project schedule asap.

Project Highlight

Visit Walla Walla's homepage
Visit Walla Walla - Walla Walla is a small, eclectic town in Washington state that has been named America’s Best Wine Region by USA Today.

With such notoriety, the city wanted a website that supports their increased tourism and tells their unique brand story.

Visit Walla Walla's marketing agency partner DVA Advertising contacted CodeGeek to help with a website redesign that leverages the power of storytelling.
Screenshot of Walla Walla's web page about "Fall in the Walla Walla Valley"
To help the website tell the story of Walla Walla and encourage website users to explore the site and plan their trip, we developed a custom design and took a content-forward approach.
Sceenshot of Walla Walla's web page about "Dining & Drinks"
We also built an organized directory that allows Visit Walla Walla to decide which business listings they want to feature on specific web pages so that they can tell their best story about their hometown.
 
🧡 We love custom projects. Head on over to our portfolio to see what else we’ve worked on!

Where In The World Are The Geeks?

Sleeping baby swaddled in a blanket
Congratulations to Leah and wife Amanda, who welcomed little Royce into the world! 🍼  (Bonus points for that amazing swaddle.)

Dramatic view of a baseball field looking towards sunset
Jamie took in a Cleveland Guardians game during a recent visit back to his hometown.

Little Free Library housed in a blue newspaper cabinet
Check out our mascot Randall on this Little Free Library in Longmont! (Got something that shows your Geek love? Send us a pic and you could be featured!)
WHAT OUR CLIENTS SAY ABOUT US
 
“CodeGeek has not only helped businesses develop a new revenue stream, they've helped Fort Collins maintain its 'Innovative City' title. And they provided excellent support every step of the way."

Jana Sanchez, Alchemy With Words for Fort Collins Marketplace

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