The Fierce Loyalty Field Report is created byFierce Loyalty, Inc. We help you build and sustain engaged communities in every facet of your business.
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Have you ever been the new kid? Maybe you were the new kid at a new school. Or the new hire at a company. Or the new attendee at an event. It's tough, being the one who doesn't know anyone in a sea of people who look like they've known each other forever. Recently, I've been thinking about what it must be like for new customers, new employees or new event attendees as they navigate an established community. How do they get connected, meet people and learn the ropes?
So often, I see organizations give these new kids a quick orientation and then leave them to their own devices to break into the community. Great organizations, though, think this through because they know early experiences immediatley shape how someone feels about the community they find themselves in. They set up buddy systems, ambassador programs, small groups, and other mechanisms that are designed to embrace the new kid and make them a part of the community as quickly as possible.
When your organization brings new people into a situation, as a customer, employee or event attendee, how do you embrace them and make them a part of your community right away?
Please share your thoughts, ideas and/or resources on this topic by replying to this email. We will post the most useful on the Fierce Loyalty blog.
One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn't as individuals. When we pool our strength and share the work and responsibility, we can welcome many people, even those in deep distress, and perhaps help them find self-confidence and inner healing. ― Jean Vanier, Community And Growth
A Quick Read...
Seven Ways to Embrace the New Kid. Meetup.com helps group and event organizer bring people who have a specific interest or hobby together for face-to-face gatherings. These tips for Meetup organizers are pure gold for anyone who wants to make new people feel welcome and part of an established group.
Worth Your Time...
Making Your Customers Feel Like They Belong. This is an article I wrote for a brand new magazine in my hometown of Birmingham, Alabama. In it, I share why giving your customers and employees a sense of belonging is critical to the success of your organization.
Connect with me to find out how I can help you truly Embrace the New Kids in your internal and external communities.