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Pull up a chair (or put up your feet). Pour yourself a coffee (unless it's 5 o'clock, which it assuredly is somewhere). Get ready for some intellectual biscotti with your espresso. Is this more fun, or more deep? You tell me.  Please do. -- Charlie

Trust Around The Web

• Inflation and interest rates may be approaching zero, but we usually think of reputation as something that is merely declining. But what if reputation went all the way to zero?  What does it mean to operate in a zero-reputation world? In his Forbes article JPMorgan and the Death of Corporate Reputation, Steve Denning reviews Yale professor Jonathan Macey's new book, The Death of Corporate Reputation: How Integrity Has Been Destroyed on Wall Street. Not just another recitation of horrors, this starts to get at roles and responsibilities – of regulators, business schools, and the gospel of shareholder value. 'Bout time. 

• Remember Carly Simon's You're So Vain? Then you're getting old like me. But never mind the age thing, remember all the speculation about the subject? Was it Jagger? Bowie? Taylor? Well, in case you like Cold Case, here's the full story. Grounds in your coffee anyone? 

• We  hear a lot about game-changing technologies, new inventions that alter the paradigms, blah blah blah. Well, just because people exaggerate doesn't mean it can't be true.  Here's one candidate: The World's First Entirely 3D-Printed Gun. 3D printing technology is still in its infancy, but this particular application will make you rethink a whole lotta things…

• Somebody's yelling at you, all in your face – and for something you undoubtedly had more of a hand in than you'd like to admit. But it's overdone, it's unfair, they're really upsetting you. This stinks!  Sound familiar?  You might want to read How to Listen When Someone is Venting, from Mark Goulston in HBR Blog Network. Ask three simple questions. Very good advice.   

• If you sell for a living, you are involved in presentations, like it or not. And they can make the difference between a Big Sale and a Big Trainwreck. Townsend Wardlaw spells it out in Sales Presentation Training – Seminar Trainwreck, teasing three powerful lessons out of a real-life sales meltdown. Ouch. Thanks. 

• You've thought about it. You've urged others to do it. Maybe you've even tried it. Going off the grid, internet-wise. But how long did you try it for? How long did you last?  Here's the story of Paul Miller, who spent a year without any internet at all. No email, no Facebook, no click-obsession. So what's the result? I suspect you will be  surprised, as he tells all in I'm Still Here, from The Verge.     

• The Geniuses are Not Like You and I, Fitzgerald might have said. Sounds quite reasonable. But exactly how are they different? In How Geniuses Think, Michael Michalko lays out five ways in which they really do think differently. You don't have be a genius to understand them, either.  

Good friend Danny Iny, of Firepole Marketing, is building up to an interesting program on "Heartbreak, Debilitating Fear, and the Craziest Risk We Might Never Take." Knowing him, it will be high quality. There are 128 comments on his initial post to date; have a look.  

• You're probably familiar with Robert Cialdini's excellent work on influence. For some post-Cialdini fun, try Jedi Mind Tricks: 17 Lesser Know Ways to Persuade People. You're bound to be have a few surprises, and take-aways. 

• In the Clip o' The Week, what do you say when you're hit with a question you don't know the answer to? Check out Trust Tip 2, Say You Don't Know. And if you're the first to email me and tell me Who You'd Trust More, I'll send you a free copy of one of my books (your choice).      

• The Lie Most Frequently Told in Hollywood. And not just there, of course. Stephanie Palmer dissects the lie, what it means, why it happens, and what the answer is. (But jeez they really are worse at it in Hollywood).    

Blog Picks o' the Week

When You Can't Get No Respect
Rodney Dangerfield joked about it; Aretha Franklin spelled it out. Seems like a good thing and all that. But – just what is the linkage between respecting and being respected?  And how can you put that knowledge to use?

How One Conversation Changed Everything
Colleague and co-author Andrea Howe tells a powerful story. Sometimes the fear of saying things is less risky than the risk of leaving things unsaid. Case in point. READ MORE...

The Five Levels of Customer Focus
We hear "customer focus" touted as a panacea for all that ails us. And generally it's a very good thing. But it's not all black and white.  Here are shades of gray – five of them – that talk about progressively better levels of customer focus.


Charles H. Green, CEO
Trusted Advisor Associates


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