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March News- Digital Health Survey, Joel Weinstein and Doug Evans interviews, Playbook 2016 updates,Why some discoveries fly under the radar, 9 ways PMs make or break projects,  Medical Device Marketing, Want to be an Entrepreneur?; March Event Calendar

Message from the President


February was a month full of firsts. I published my first article on medical device serial entrepreneurs (and conducted two interviews for this issue), StarFish Medical reached a milestone in design business, the Vancouver Playbook event reached capacity and our Toronto event surpassed 200 registrants.  

We also created our first Digital Health survey, were selected as a finalist for an Innovation award, and attended the first company showcase of the Vancouver MedTech group within LifeSciences BC.

 Medtech Showcase night at Clarius Mobile Health, Vancouver BC. 

 I'm pretty excited that March has 31 days for our two Playbook events.  Many thanks to supporting sponsors BCIC, EMERGO, MedisaCare, MEDEC, Ministry of International Trade, and Yonghua Capital, Vancouver Co-Presenter, LifeSciences BC, and to our speakers for making these events possible. 

As always, thanks for reading.

Scott Phillips, President

Playbook 2016 Vancouver at capacity; Toronto count exceeds 200

The Medical Device Commercialization Playbook 2016 is for the medical device community. Join 200+ medtech professionals at Toronto's MaRS Discovery District on March 14. Sign-up for Toronto today. Vancouver's Playbook is now at capacity.

Supporting Sponsors:
BCIC   BC Government
Emergo Group logo    Medisacare logo 
Medec logo 
   Yonghua Capital

Vancouver Co-Presented by:

Take our first Digital Health survey for Medical Devices 1-15 March

Help us define the current state of Digital Health in the medical device sector. In this 20 question survey, the term “Digital Health” refers to connecting a medical device to a network to capture all of the advantages that such a connection brings.

All respondents who complete the survey and provide an email address are eligible to receive the results and the StarFish Medical analysis. Information collected in this survey will be used in an industry article and a presentation at MD&M East, scheduled for June 15th at the Jacob Javitz Center in New York City.


Medical Device legends talk start-ups, scaling, biggest challenges

By Scott Phillips

Joel Weinstein and Doug Evans

A few years ago I started interviewing successful serial medical device entrepreneurs. It's always fascinating to hear their stories and realize how they've improved or saved thousands of lives in many different ways.Two of our Playbook 2016 speakers, Joel Weinstein and Doug Evans recently talked to me about their medtech adventures.  They are generous with their time and insights, and their stories and successes are both remarkable and inspiring.

Joel Weinstein is a true medical device serial entrepreneur. I had the pleasure of speaking with him about creating Hologic. Built with $3.5M of venture capital, the company went public in 1990 with a valuation of about $70M. READ JOEL'S INTERVIEW

Doug Evans and I discussed his experiences scaling Kensey Nash from start-up into a product line that has made over $4 billion since 1996. READ DOUG'S INTERVIEW

Get the latest details and REGISTER FREE for Toronto event

Want to Be a Medical Device Entrepreneur?

Scott Phillips introduces his first guest article on Medical Device Entrepreneurs for MedTech Intelligence

18th Annual LifeSciences BC Awards, presented by FARRIS

Early Bird Ticket Deadline is March 12, 2016.
This year’s theme, Local Catalyst | Global Connectivity, reflects those in our community who impact the local ecosystem so that B.C. can connect with the global life sciences community.

For More Information Please Click Here
To Purchase a table or tickets please click here

FDA Announcements

Regulatory news

Photos from February

StarFish sightings

What we're reading

Graphene rules

On February 2, 2016, the FDA’s Center for Devices and Radiological Health (CDRH) issued the final version of the guidance, “Applying Human Factors and Usability Engineering to Medical Devices.”

This guidance will assist medical device developers in following appropriate human factors and usability engineering processes to maximize the likelihood that new medical devices will be safe and effective for the intended users, uses and use environment. CDRH recommends that manufacturers include human factors data in their premarket submissions (i.e., PMA, 510(k)) if an analysis of risk for the device indicates that users performing tasks incorrectly or failing to perform tasks could result in serious harm.

CDRH has also issued the draft guidance “List of Highest Priority Devices for Human Factors Review” to make clear which device types are recommended to include human factors data in premarket submissions.

The devices listed in this draft guidance were selected because they have clear potential for serious harm resulting from use error. If finalized, this guidance recommends human factors data is included in premarket submissions for these devices unless the submission does not involve any changes to users, user tasks, or use environments from those of the predicates. The draft guidance is not for implementation until final. The comment period will be open for 90 days in the Federal Register under docket number FDA-2015-D-4599.



John, Jason, Mike and Charles at MD&M West

John Walmsley moderates panel on Leveraging Value-Based Strategies at MD&M West

Overhead view of exhibit hall Discover Tectoria 

Julian and John staff the booth at Discover Tectoria. Photo: @SocialMediaSean


Cherry blossoms in Victoria Photo: victoria weather and climate blogspot

Our new manufacturing space. Photo: Jeffrey Bosdet


Douglas Magazine features StarFish Medical in an article titled, “Making it Local, Taking it Global".

Medtech ENGINE 18 February 2016 article, Graphene: the story of the ‘wonderstuff’ that’s set to revolutionise medtech devices, features a quote from StarFish Medical engineer, Nigel Syrotuck. The article is one of several industry discussions on the subject that include Syrotuck. 

Latest Boston Dynamics robot has impressive balance.


The first commercialized graphene device hits the market.

Raising a toast to celebrate a milestone month at our all-hands meeting!  Thanks to our clients and supporters for helping us succeed.