studio FM milano started working on Dainese's company profile "Inspired by Humans" in 2017. We've worked on the graphic design and the creative direction of the publication.
Dainese is dedicated to producing the most effective safety solutions in every arena where athletes continually push the human body and mind to surpass their prior achievements. From our motorcycle racing origins to alpine skiing, mountain biking, competitive sailing and outer space. Like all our innovations, they’ve been developed in close collaboration with their pioneering users, designed around their needs to fully support their achievements. Or – to put it another way – they are inspired by humans.