studio FM milano worked on the wayfinding, pictogram system and the decorations (wall partitions,
wall engravings, carpets, curtains etc.) of all the lounges and the public activity nodes of the New International Hamad Airport in Qatar. Designing a complex identity for large public spaces requires a workflow that involves coordinated complexity. Avoiding the trap of customizing each element of the project with its own distinct peculiarly.
studio FM milano has created a system that generates differences within the same family. Starting from the generating stam cell of a simplified master plan of the airport, we ensured a coherent language to the entire identity. We took inspiration from traditional arabesque decoration to create the basic alphabet for everything. By turning the simplified plan around a center with different angles and points of rotation, we generated a grid for the distinctive pictogram set and for all the patterns that identify all the different spaces of the airport. The interior design project is by Antonio Citteriuo Patricia Viel & Partners.