51 million reached: Now for the next leap


Seven years ago, standing with President Clinton to launch LeapFrog, we committed to build an investment group that achieves profit with purpose. He announced a simple and audacious goal for us: reach 25 million low-income people by 2020 with financial tools - enabling them to protect and support their families, businesses and livelihoods.

Today, I'm delighted to tell you that LeapFrog companies reach 51 million people in 21 countries across Africa and Asia. That is more than the populations of Hong Kong, Singapore and greater New York and London combined. Except that over 36 million of those individuals live on less than $10 per day, many accessing financial services for the first time.
This is the power of a magnetic idea, a catalytic capitalism. LeapFrog companies achieved this result by serving people not as beneficiaries but as emerging consumers. Last year, focused on this fast-growing market, these companies grew on average 60 percent.

51 million people reached is the beginning. Worldwide, 4 billion emerging consumers still need to be served – an immense business and social opportunity. There is work to be done.

Growing and hiring!

LeapFrog is inspired by people who turn magnetic ideas into reality. To support our rapid growth, LeapFrog is hiring. We look for brilliant and entrepreneurial team players, ready to take on diverse roles in investing, building businesses and creating enduring impact. Please do send exceptional people our way, sharing this mail or the LeapFrog careers page

Discover our new website

Do take a tour around our new website, Perhaps watch the short video “Five guys in a Volvo” about the founding story of LeapFrog and the evolution of its distinctive team ethos. You can also hear directly from LeapTeam members about their work and journeys with LeapFrog.

Enjoy videos from our diverse portfolio companies, some of which are featured below – with stories, images, music and even dance that will stay with you. Learn about innovative business models, which for example have enabled the doubling of per capita insurance protection in both Bangladesh and Ghana, and introduced the most affordable commercial health insurance in India.

Thank you for sharing this journey; the best is yet to come.

Onwards and upwards,

The power of profit with purpose measurement

LeapFrog’s Dominic Liber and Sam Duncan explore how LeapFrog’s approach to measurement drives growth.
Inspiring women in finance

Kshama Fernandes, CEO of LeapFrog investment IFMR Capital, on how the company is rewriting the rules of finance. Video produced by LeapFrog investor FMO.
JUMO Commercial: Opportunity. Anywhere, anytime 

JUMO, seeded by LeapFrog company afb, is powering loans for African entrepreneurs.
BIMA turns 5

LeapFrog investment BIMA celebrates 5 years of growth with dance. BIMA has reached 11 million people with insurance — via a distinctive business model that solves challenges of two industries.


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This statement does not constitute an offer to sell or a solicitation of an offer to make an investment (the "Investment") in LeapFrog's second fund (the "Fund"). No such offer or solicitation will be made prior to the delivery of a definitive subscription agreement and/or other materials relating to the matters herein. Before making an investment decision with respect to the Investment, potential investors are advised to carefully read the offering materials relating to interests in the Fund. Further, potential investors are advised to consult with their tax, legal and financial advisors before consummating an Investment.