Paul Component Engineering
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"We're not too serious about what we do with our bikes...just serious about what we put on them." ~Paul


Set it.

Forget it.

And (of course) - Shred it. 

At first, we had big questions:

How do we word this?
How do we get people to grasp how sweet this is?
How do we get folks to take measurements, so they know what they need?
How do we
explain that, while there’s a process involved, it’s actually quite simple?

How do we not muck this up by over complicating things?!

We had some serious first date jitters.

There’s nothing like this on the market (which is badass), but it’s more of a personalized product (which means it isn’t a quick click to buy). 

Apparently, however, that’s not a huge deal. Since launching
the Set N’ Forget, we’ve had a fantastic response. We’ve received love letters and feedback from both customers and dealers, inspiring us to:
  • Clarify verbiage on the site (giving directions is hard).
  • Add a compatibility spreadsheet.
  • And settle on a few new sizes to manufacture

We started out making nine different sizes to fit as many bikes as possible. 

Then, the first overwhelming demand we had was for an ENVE through axle fork, so we made that (12 x 127 x 1.5).

Then...the requests kept coming. So! Soon to be released ANY DAY NOW are:

ROCK SHOX boost (110) -->15 x 158 x 1.5
FOX 100 (14mm) -->15/14 x 145 x 1.5
FOX boost 110 (14mm)  -->15/14 x 155 x 1.5

PARAGON 100 F -->12 x 119 x 1.5
PARAGON 142 R -->12 X 166 X 1

And yes, there will be more in the future.

As a friendly, non-pushy reminder as to WHY you want this product:

Well, you shred, don’t you?

It has a 12-position indexing head that allows you to set your lever position, so it’s always where you want it. Do that right, and the lever won’t snag on anything and won't interfere with your frame/fork.

This is THE ONLY American made TAQR with an indexing head and internal cam mechanism. 

It feels good. It looks good.

Whatever janky, stock POS your bike came with, the Set N' Forget would be Batman’s version.

Keep asking questions. Keep sending your comments. It does matter and your size could be next. 

Is the weather totally nuts where you are too?

NorCal is getting rain out the yang, folks. Fenders are in season. And a must if you’re gonna soldier forward and ride through the elements. 

Our new video was inspired by these soldiers - you that've called and social mediaed at us with fender clearance questions.

These are solid, practical inquiries. We get them all the time. So here's a few answers in our first installment of a brake/fender series we know will help you guys out. 


7 Questions with Greg Williams, founder of Sierra Buttes Trails Stewardship

1. What kind of trip were you on when you had the idea for creating the Stewardship?


I’m pretty sure I was riding a singlespeed with Mike Ferrentino when it hit me. . The year was 2003 and I was living and working in Downieville; promoting the Downieville Classic mountain bike festival, running Yuba Expeditions bike shop and operating a taqueria next door with my wife Heather, who had just found out she was pregnant with our first child.


That same year, our local Forest Service lost vital funding to maintain the Downieville Trail System. I knew it was going to be important to take care of the trails, especially if I wanted to continue making a living doing something I loved with people I liked to be around, and since I really didn’t have much else going on, I thought “what the hell, why not start a non-profit, it will be easy”.


2. What’s your longest day on a bike in the Lost Sierra?


Growing up in the Lost Sierra there have been several long days on two wheels, but I’d say my most memorable day was the day I rode from Downieville to Packer Saddle on the pavement and discovered the Downieville Downhill. It was then I realized that people would pay for a lift up the hill and decided to devote myself to operating a tour company in Downieville.


3. Does the Sierra Buttes Trail Stewardship of today fit the original idea you had on your vision quest, or has it turned out to be different/bigger than expected?


SBTS has stayed true to the original vision of taking care of the Downieville Trail System, however the scope of what we have accomplished and what we have become is far more than I could have imagined. For 14- years our top priority has been taking care of the trails, and while the health of our trails is still the primary focus, we now have one additional top priority, and that's each other – the SBTS Tribe. This organization has grown from a chainsaw and simple mission statement, into a Tribe of amazing and caring volunteers, friends and families each with a passion for the Lost Sierra and its trails.


4. The model you developed for SBTS has become the model for other trail building nonprofits, leading you to do consulting work. Can we get a brief history of how you created the model?


For starters, there is no template for what we do. The SBTS model has been developed mostly out of trying to survive and raise our families in one of the most beautiful and poorest places in California. In the beginning, we focused only on the maintenance of a few miles of trail, and on making sure that when people visited Downieville they enjoyed themselves and wanted to come back. Because we did a good job from the get-go, we are now able to maintain over a hundred miles of trail, and we have the unique opportunity to design and build new multi-use trails throughout California. Most important is that we’re able to employ upwards of 25 human beings, who live locally and contribute positively to their community.

5. What are the challenges newer nonprofits like SBTS encounter that they don't typically expect or plan for?


Certainly one of the biggest challenges is going to be the politics of working with government agencies. It takes a balance of patience and persistence, along with a long-term vision. I think another challenge bike specific clubs have in working with agencies and the public is that they have already limited their scope. One of the things that makes SBTS successful is that we don’t just focus on one type of user group. We are not just a mountain bike group, rather a true multi-use organization; building and maintaining trails for hikers, mountain bikers, motorcycle riders and equestrians.

Oh, and plan to go to a lot of meetings.


6. Where are you aiming to take the Stewardship from here? Where would you like to see it go?


Beyond taking care of the trails here in the Lost Sierra, we’d like to make our model replicable for other rural communities whose economies are dependent upon surrounding Forest Service lands and associated policies. Being able to empower other communities to utilize trail development in order to strengthen their economy, retain and attract quality residents, and create local jobs.


7. How much time do you spend scripting the speeches you give at gatherings after trail days?


It takes at least a six pack.

And, we here at PAUL wanted to be sure to include a donate button. Because money is movement. And though you'll never SEE exactly what your 10, 20, 50 bucks will do, collectively, with other people's moo-la, it fuels an organization that makes good shit happen. So...
Donate Here to Make Good Shit Happen


Again, we're going. It's in Salt Lake this year. 

Come see us in booths 201 and 203. 

Buy your tickets right here.


QBP invited us to Frostbike this year, so we'll be freezing our keisters off in Minnesota THIS MONTH OF FEBRUARY (guess it's called Frostbike for a reason).

If you happen to be going, we'll have our wares, plus a few new goodies that are still so hush hush we're only mentioning them now in a tiny paragraph at the bottom of our newsletter.

We're excited. 2017 is going to be a good one.



530-345-4371 ext. 202.

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