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Georg Jensen’s New London Flagship Boutique by Studio David Thulstrup.

By Team Yellowtrace on Nov 10, 2015 05:30 am
 

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

 

Danish design house Georg Jensen has opened its new London flagship boutique on one of the city’s premier retail destinations, Mayfair’s Mount Street. The 175-metre-square store, spread over two levels, was designed by Copenhagen-based interior architecture practice Studio David Thulstrup. The luxury retail interior showcases Georg Jensen’s most prominent pieces of hollowware, jewellery and watches.

The store concept is inspired by geometric, Scandinavian and Art Deco references, all stemming from Georg Jensen’s rich brand history. The natural materials of dark walnut timber and grey honed terrazzo stand in a warm contrast to the black steel and light grey nuanced walls and floors, creating a sophisticated interior space.

The store is divided into defined spaces, where each merchandise category has its unique atmosphere while being unified by a language that reflects the Georg Jensen brand. The first floor is broken up into two merchandise categories; the gold and silver jewellery. All jewellery is showcased in display boxes which are integrated into the walls, specially designed to carefully highlight the delicate details of the Georg Jensen pieces in an impactful yet minimalistic way.

 

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

 

The space has striking black Art Deco inspired arches, which provide a visual break and give a sense of intimacy, whilst guiding the customer through the store. Creating a break between this area and the next one, stands the counter in hammered terrazzo, which is a reference to the art of silversmithing and the hammered silver. Following is the newly introduced men’s area, with floor to ceiling timber slats that take the customers down to the lower basement level. The semi-transparency of the slats nod to the casual Nordic sensibility and create a warm and comfortable space.

The lower level is divided into three areas; a room dedicated to the hollowware, a private sales area which showcases the heritage jewellery collection and at last a private seating area for VIP clients. The room for hollowware is bright, with a tall custom-made wooden table designed by artist Laura Bergsø, placed in the centre of the room. The table pays homage to the silversmith’s workspace, with its heavily rustic shaped timber tope left in natural state with poured inlay of silver. Simply sublime.

 

Georg Jensen, 89 Mount Street, London, W1K 2SR United Kingdom

 

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

Georg Jensen London Store by Studio David Thulstrup | Yellowtrace

 


[Images courtesy of Studio David Thulstrup. Photography by Hampus Berndtson.]

 

The post Georg Jensen’s New London Flagship Boutique by Studio David Thulstrup. appeared first on Yellowtrace.

Jingyuan No. 22 Coworking Office in Beijing by C+ architects.

By Team Yellowtrace on Nov 09, 2015 06:00 pm
 

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

Jingyuan No. 22 Coworking Office in Beijing by C+ architects | Yellowtrace

 

Jingyuan No.22 is a transformation of an old 330sqm cotton warehouse in Beijing, China into a coworking office owned by two young Internet finance companies. Local practice C+ architects created an interactive coworking space with multiple possibilities and narratives through furniture layouts and natural light control.

Each level has an independent looping circulation path that is organised along the central courtyard. The main conference space with white walls for projections within the courtyard act as the visual centre of the entire building, and also as a considerable functional area as the main venue for company meetings and socialising.

In addition to main conference area, other spaces feature through  the space such as the cafeteria, sunken sitting area next to the secondary entrance, library zone on the upper floor and the grand OSB staircase adaptable for group discussion or temporary small-scale teamwork for programmers.

Translucent glass blocks were used to replicate half of the original red bricks on the western façade. These provide a soft, comfortable illumination for the interior while avoiding heat issues caused by the western orientation. Now when the weather is nice, the entire building can rely on natural illumination, and people can experience the changing daylight throughout the year.

 

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[Images courtesy of C+ architects. Photography © Xia Zhi.]

 

The post Jingyuan No. 22 Coworking Office in Beijing by C+ architects. appeared first on Yellowtrace.

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