SDN Insider Newsletter - April 28, 2022
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Dear Service Design Insider,

Times are rough, no doubt! And we as the service design community will show courage to design for good! Collectively we will show solidarity in the most difficult time. We will engage with our fellow designers and create services to make this world a better place to live in.

On May 5th we will be 'Taking a Stand for Ukraine'—read more about this fundraising event below!

On May 21st and 22nd young service design talents will raise their voices at the Service Design Network Learning Fest! They are the future—not only of service design! 

And on October 13th and 14th the service design community worldwide will get together for the Service Design Global Conference 2022, either in Copenhagen or virtually! This hybrid event really makes us excited—'Courage to Design for Good' is our claim this year!

Let us use the tools and skills we have as service designers to discuss what is 'Good' not only for ourselves but especially for those people who are in need of support and affirmative action. Together, let us create a safe space for everyone to open up and have authentic conversations through our SDN-organised events and online platforms.

We at the Service Design Network sincerely appreciate your continuous support and your engagement in our global community. We cannot carry out all our projects and initiatives without you and it's your participation that makes our community valuable to you and your peers!

Happy reading, service designers! ✨

Warmest regards,
Birgit Mager
SDN President

SDN Taking a Stand for Ukraine!

The Service Design Network is bringing together the biggest names in the world of design to take a stand for Ukraine.

SDN 'Taking a Stand for Ukraine' is a 90-minute virtual event that shows the solidarity of the design community with the people of Ukraine. More importantly, it raises money for World Central Kitchen, a charity that is delivering vital relief as the Ukrainian conflict continues.

This fundraising event on May 5th at 18:00 CEST will explore the role of design in times of war and humanitarian crisis. Speakers will look at the roles that design currently plays and explore roles that design could, and should play in addressing crises and shaping positive futures.

Register now and make a donation!

The event registration fee is only $10. We strongly encouraged you to donate more and to ask your company to sponsor the event.

Join us. Play your part. Help Ukraine.

Book your tickets and donate here

Service Design Practitioner Curriculum Course 

The Service Design Practitioner Curriculum with SDN President Prof. Birgit Mager (she/her) as the lead trainer, SDN Acc. Master Lindsay Keith (he/him), SDN Acc. Master Thomas Brandenburg (he/him) and SDN Acc. Master Katarzyna Młynarczyk (she/her) as co-trainers as well as invited guest trainer SDN Acc. Master Marc Stickdorn (he/him), is coming up at the SDN Academy on May 9th.

Join this Service Design Basics Training Programme and become an SDN Accredited Service Design Practitioner
This course is designed for anyone who wants to learn the basics of service design no matter if you are at a starting point for your career or if you are looking for a foundation to select service design teams and support and facilitate smaller projects.

Learn more about the programme and the different modules on our website

Enroll now!
Join us in our Global Student-led Conference
Service Design Network Learning Fest!

Calling all students! Showcase your projects now!

Are you a student who wants to showcase your service design project to other international students and professional designers? Open to all design disciplines we encourage you to submit the most amazing project you’ve done. This is the best opportunity to connect with other young talents and amplify your voice! Submit your project now!

The early bird deadline is fast approaching!

Early bird registration for SDNLF22 ends on April 30th! Grab this chance to purchase your tickets at a discounted price, as well as get valuable event information through email updates and early access to interesting pre-event activities!

What are you waiting for? Grab the early bird tickets today!

Follow us on our SDNLF22 dedicated LinkedIn and Instagram social media pages!
**Stay tuned for more info about our event in the upcoming Insiders!

Secure your tickets here

Service Design Global Conference 2022

The time is now to mark your calendars because the Service Design Global Conference takes place October 13-14, 2022!

Building on the success of our virtual event last year, we are pleased to once again invite you for a deep dive into the trending topics, insights and developments shaping the future of our practice. This time, for the first time ever our event will be hybrid—taking place in the wonderful city of Copenhagen and also online.

Want to stay in the know on all the latest developments as they happen? Curious to find out details about our venue? Be sure to sign up for our Global Conference Newsletter!

We look forward to seeing you in October!

Sign up for our Global Conference Newsletter

Service Design Award - Share your Best!

Calling all professionals and students! Celebrate your amazing service design projects together with the Service Design Network!

Get a chance to be featured on stage at the Service Design Global Conference in October. Use this fantastic opportunity to get the recognition and spotlight you deserve!

Enter the competition and share your best by June 17th.

Submit your project today!

Conceptualisation & Business Modeling!

Here’s what to look out for at the Service Design Network Academy!

Watch Carol Massá (she/her) in action at her virtual course, 'Conceptualisation and Business Modeling'. This course helps bridge the gap between ideas and implementation by developing approaches for prioritising concepts to address business needs and for connecting concepts to organisational strategies especially in large organisations.

Enroll today

Shop at AmazonSmile and
Choose SDN as your Favourite Charity!

The Service Design Network is the leading non-profit institution for expertise in service design and a driver of global growth, development and innovation within the practice. In order to reach out and collaborate with more global and local communities through our projects and initiatives, we need your support!

Just by shopping you can already make a difference!

To use AmazonSmile, simply go to on your web browser or activate AmazonSmile in the Amazon Shopping app. Select SDN Service Design Network gGmbH as your chosen charitable organisation.

Shop and AmazonSmile donates 0.5% of eligible purchases to SDN—no fees, no extra cost.

Your support can go the extra mile in supporting our fast-growing SDN community!

Have fun shopping!

Our SDN Accredited Members are leaders of the service design field in public and private industry sectors. 

We welcome Satoru Tokuhisa (he/him) as a Service Design Accredited Master! Satoru is a service designer and Associate Professor at the Faculty of Design at Kyushu University. He is a co-founder and consultant of Navigator Platform. He holds a Ph.D. in Human-Computer Interaction and Founder in Media and Governance. 

Do you want to become an accredited member like Satoru? Apply now on our website! Make sure to explore our new financial inclusion initiative for accreditation

Learn more about the SDN Accreditation
Want to get in touch with the global SDN community?
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VAT number: DE277427318
President: Prof. Birgit Mager, Vice President: Jesse Grimes
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