The SDN Insider October 2020
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Dear SDN Insider,

Virtual SDGC20 is next week! Have you booked your ticket yet? If not, please be advised that ticket sales will close on Tuesday, October 20, 2020, at 6 pm CEST.

There is so much in store with our first-ever yearly virtual event featuring exciting talks and workshops! In this week's newsletter, we have loads of exciting updates regarding Virtual SDGC20, as well as a number of other exciting happenings in the world of service design. 

Remember: Ticket sales close on Tuesday, October 20, 2020, at 6 pm CEST! 

Happy reading!

New Updates from Virtual SDGC20!

Join Virtual SDGC20 and let's make change together!

Virtual SDGC20 promises to be an epic online experience designed to connect you to some of the brightest minds in the industry. Take part in interactive, live sessions, workshops, exclusive networking occasions and so much more during this must-attend event of the year. 
Face the challenges and embrace the opportunities by joining Virtual SDGC20 today. 
Check out the agenda!

Book Your Ticket Today!

Seats still available for Dr. Tina Weisser's virtual SDGC20 workshop!

It's almost showtime and we are pleased to announce that a few tickets remain for Dr. Tina Weisser's workshop: Don't Kill Service Design (Implementation): How to Deal With Organisational Culture?

Truth be told, one of the main challenges to service design is its implementation. Join Dr. Tina Weisser, Master Trainer at FeedYourMind, during this Virtual SDGC20 hands-on workshop and gain actionable insights on nudging existing culture to get past sticking points to successfully implement new products.

Get Your Ticket!

SDN Accreditation

We are pleased to welcome Roman Schoeneboom to our extraordinary team of Accredited Service Design Masters and Trainers. Roman works as a UX Design Systems Lead at Credit Suisse AG. His workshop credo is: "I learn as much from you, as you learn from me“ and his aim is to provide a safe environment for participants – no matter their work or skill levels – to learn, ask questions, experience the design process and get their hands on effective templates. You can join Roman on his SDN Academy online live course "Asking the right question" on 30 October 2020 to learn more about problem framing in 5 steps. Register via SDN Academy here and check out below!

Find out more about our accredited trainers and consider applying to join this leading group of experts.

Apply Today!

SDN Academy: Upcoming Live course at the SDN Academy - "Ask the right question - Virtual Class on Problem Framing”

New Date!!! “Asking the right question - Virtual Class on Problem Framing” with SDN Acc. Master Trainer Roman Schoeneboom is coming up next at the SDN Academy on Oct 30, 2020, at 14:00 - 17:00 CET. Join us for this online live course and learn more about the importance of problem framing and how you can apply it to your own work.

Join Us!

The Service Design Award: Perks & Privileges

International recognition, on-stage celebration during SDGC21, a featured article in Touchpoint, a free SDN Membership and even more awaits you as a winner of the Service Design Award!  
A nice incentive offer is also up for grabs merely for submitting to the Service Design Award: 495,00 EUR per ticket price to SDGC21 is available to all submitting project teams and  390,00 EUR per ticket for all student project teams. 
Don’t delay, submit today for a chance to win!

Submit Today!

Design Your Products Around Mindsets, Not Just User Personas!

User personas have been long regarded as a critical element of a service designer’s arsenal of tools. But do those personas truly capture an entire user audience? In this Medium article from Esther Nitafan, she makes a case for Mindset Segmentation, a solution which takes profiling to another level, by mapping users to uncover the motivations behind their engagement/interest in a particular product/service. 
Read the Article!
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