The SDN Insider Newsletter - February 24, 2021
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Dear SDN Insider,

Happy Wednesday! In this week's edition, you will have the latest and greatest service design updates from the SDN at your fingertips. 

Are you looking for a good read? We've got you covered! Explore a few eye-catching good reads from the SDN community on various topics addressing specific pain points that service designers experience in their day-to-day work. 

The wait is over!!! Our international jury of experts has selected the Service Design Award 2020 finalists. Check out the finalists, and stay tuned for more to come. 

We are delighted to announce the growth of our Service Design Network Accredited Masters and Professionals is exponential. We welcome our newest SDN Accredited Professional Carol Massá and SDN Accredited Master  Natalie Kuhn to our esteemed group of accredited experts.

New SDN case study alert! Curious about how an organisation like Capital One continues to have the standing as “a great place to work?” and are pushing to the next level? Find out by exploring the case study below. 

We all make mistakes - this is a regular human action. So, why are we not openly talking about them in service design? Make sure to attend the brand new SDN Academy course “Eight common. Mistakes in the Service Design Process”, hosted by SDN Accredited Professional Piotr Wojciechowski and learn how to avoid mistakes in your future projects. 

To wrap up, have you become an SDN member yet? Join our thriving community of service design practitioners, students, businesses and universities that are eager to join like-minded professionals (just like you!) for learning, growing and connecting worldwide. Apply for SDN Membership today! 

Enjoy and stay fabulous service designers. ✨

Designing For Sustainable Futures

As a service designer, are you asking why sustainability needs design? How do we design for a sustainable future? Find the answers to these questions in this informative article written by SDN member Live Studio Works. Their philosophy stems from the increasing urgency for companies to align their innovation efforts around sustainability, in which service design will indeed play a critical role. Service design can drive the design of customer-centric circular business models and, through guiding the enormous transformation they’re facing, empower organisations to deliver on their sustainability agendas.

Read the article

Let’s Stop Talking About Product and Start Talking About Service Design?

It is a given that we all know service design is the practice of designing services. In practice, service design helps to choreograph the processes, technologies, and interactions that drive service delivery using a human-centred perspective. Moving organisations from a product to a service focus, or from inside-out thinking to customer-centricity, has significant implications for an organisation. So, how do we move the focus from products to service design? In this article written by Érico Fileno, an SDN member, SDN Chapter Brazil leader, a pioneer in Service Design and Interaction Design, and Head of Innovation & Design at Visa, Érico invites everyone to reflect on why we should stop talking about products and start talking about services. 

Read this article to understand and reflect on Érico three main points. 

Read the article

Stories of Service Design in Scotland

Ready to consume a bulk of new insights and ideas about the service design practice in Scotland and its community?

The service design community in Scotland are ready to share their analysis after a long and insightful research phase. In this article, written by service designers and SDN community members Angela F. Orviz, Serena Nüsing, and Stéphanie Krus, the team launched a project collecting stories of Service Design in the public and third sectors in Scotland. They started an interview study and discussed with 15 practitioners in Scotland how to better support, grow and build up the service design community in Scotland.

Read more about this great and innovative initiative.

Read the article
Service Design Award 2020: Finalists Selected
The Service Design Award, curated by the Service Design Network, is the first international service design award to recognise the service design community's achievements in the public and private sectors. Participants of our 2020 award process, who have patiently awaited updates that were delayed due to the global pandemic's challenges, must wait no longer! Today, the SDN is incredibly pleased to announce that Service Design Award 2020 finalists have been selected by our international jury of service design experts. Ten projects, which represent the global benchmark for world-class service design, have been shortlisted in the three categories of Professional CommercialProfessional Non-profit/Public Sector, and Student. Because of their exceptional work and project contributions, we are taking our industry to new levels!
Check out the finalists

Service Design Network Accreditation

We are pleased to welcome Carol Massá to our esteemed group of SDN Accredited Service Design Professionals! Carol started her design career as a visual designer and has worked in advertising, branding, web design, and now strategic design. She is a service designer and coach at Harmonic Design, a US-based service design firm. During her career, she has co-leaded service design projects together with mid/large size companies.

We are also pleased to welcome Natalie Kuhn as an SDN Accredited Service Design Master! New York-based Natalie currently works as a Senior Manager of Service Design within the Capital One Commercial Bank, where she applies and advises on SD methods within a listing of in-house projects. Previously, she consulted a plethora of clients while working at FJORD. Natalie also teaches Service Design courses within the NYC area and co-run the SDN New York Chapter.

Find out more about our accreditation programme and apply today to join our leading group of experts!

Apply for SDN Accreditation
Capital One: Using Service Design to Drive Initiatives & Elevate Associate Experience

How does a company like Capital One—repeatedly recognised under the "great place to work" umbrella—push itself to take this standing to the next level? 

New SDN Accredited Master Natalie Kuhn (featured above) and a group of colleagues took up the challenge when it became clear that applying the same methodologies used to improve the customer experience could be implemented to reinvent the associate experience.

The result? A series of service design inspired bodies of work and a best practice toolkit.

Read on to learn more about their work and the widescale effect it had on this financial giant! 

Read the case study

Service Design Network Academy

We have a brand new lecture at the SDN Academy. For the first time, we are going to address mistakes in the service design field. Join our SDN Accredited Professional Piotr Wojciechowski in his course “Eight common. Mistakes in the Service Design Process” on February 25, 2021, at 17:30 - 18:30 CET. Let’s be honest; we all make mistakes. Let’s talk openly about them and share how to avoid them in future projects! Join us online!
Explore all SDN Academy courses!
Want to get in touch with the global SDN community?
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