“Why would a designer want to work for a bank? Wouldn't he or she get bored?” Over the course of three years, not only has she, Natalie Kuhn, never been bored, but she has learned important lessons about applying Service Design within a financial institution, an organisation riddled with bureaucracy and red tape.

During the October gathering of the Service Design Network (SDN) New York Chapter, Natalie Kuhn–co-founder of this chapter and a Senior Manager of Capital One’s Commercial Bank operations design team–shed light on her experience within Capital One Commercial Bank. She touched on Service Design (SD) challenges with tips and tricks on how to overcome them. Natalie provided honest truths around how to shift thinking, build trust, and move the heavy needle toward holistic Service Design based strategies. Though she made it clear that it hasn’t been simple or easy, she absolutely gave the community the confidence that it can be done.

Join SDN CEO & President Prof. Birgit Mager on her second edition of "Ten Basic Principles of Service Design", where you will learn more about the ten key principles of service design: From 01 “Look at your service as a product” to 10 “Be enthusiastic”. Join this basic lecture on Dec 7, 2020 at 14:00 CET. 

We have an exciting webinar for you! This webinar, “Everything as a Service: from manufacturers to service platforms", will take place on Thursday, December 3rd from 10:00-11:15 CET/18:00-19:15 Japan time.

The panelists include Jon Rodríguez, Design Director of Service Design at Philips; Takehiro Miyoshi, Senior Manager, MaaS Product and Service Planning at Renault-Nissan-Mitsubishi, and; Jaime Moreno, Founder and CEO of Mormedi. The event will be moderated by Prof. Birgit Mager, President & CEO of the Global Service Design Network.

Mission Mars: What games can teach Service Designers to better handle the future

Gamification helps industries explore new and novel ways of sourcing solutions to their most pressing challenges, and the service design sector is no exception. Service design profi Marjorie Broudie saw the value in gamification as she grappled with how to use her knowledge to build better future-thinking solutions in a world continuing to navigate a global pandemic. In this Medium article, she shares how this led her to co-develop a new game titled “Mission Mars” that seeks to “simulate the future, set a playful stage for innovative ideas and invent new ways of collaborating online.” Perhaps this too can stimulate new ways for you to approach your own most challenging of problems. 

How Service Design is Improving Our Ways of Working!

Andy Ireland from the BT Service Design team explains how a user-centred approach is making a positive impact on BT Digital’s work. Check out his blog by clicking the button below!