The SDN Insider December 2020
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Dear SDN Insider,

We, at the Service Design Network, would like to wish you and yours a very happy and healthy holiday. In the spirit of giving this holiday season, we are excited to offer our community speciality pricing on opportunities designed to help you learn, grow and connect. From SDN Membership, SDN Accreditation, and the SDN Academy, now is the time to "gift yourself" by taking advantage of these discounted offers today.  

Before saying farewell to 2020, we also encourage you to join the last (and free!) community event coming up on December 21, 2020, at 17:30 - 18:30 CET. This Service Design Book Club will be hosted by Dr. Tina Weisser and is assuredly a must-attend experience for all.

Last but surely not least, be sure to take a peek at the end of this newsletter at the interesting articles coming from the service design community. Compelling insights and best practices are here for your reading pleasure.  

In closing, we would like to thank you all for your continued support throughout these most difficult of times. As we reflect back on the challenges we have all faced in 2020, we look to the coming year with supreme optimism and an even stronger sense of purpose and commitment to the practice of service design and to you, our committed community. 

Happy holidays, stay healthy and we look forward to seeing you in 2021! ðŸŽ„

SDN Accreditation

This holiday season might be the perfect time to reflect on your accomplishments, be proud of achievements and apply for your official accreditation (or re-accreditation) to the Service Design Network. To help support that goal—and to provide you with an extra incentive—we are pleased to offer you a 20% discounted rate. That is what we call spreading holiday joy.

We look forward to receiving your application for Service Design Professional or Master! 

Note:*Discount valid for applications received from 16 December 2020 until 05 January 2021.
Get accredited today!

SDN Membership

Nothing says "Happy Holidays" more than registering today to become an SDN Member. Tap into 20% off our standard rate when you sign up to become an SDN Professional Member. Use the code: SDNHappyHolidays and you too can proudly say, "Yes, I am an SDN Member," and, in turn, take advantage of all the incredible benefits that come with that powerful statement.  

Note:*Discount valid from 24 December 2020 until 3 January 2021.
Become a member!

SDN Academy

Thank you! We, at the SDN Academy, are so pleased by the support you have shown to this year's launch of our online programming. It is because of your commitment that it has been such a success. So this is for you: A 20% Discount on all SDN Academy lectures and courses! 

Join us in 2021(www.sdn-academ.org) and take part in a great initiative that brings our global community together. Want to take your 2021 learning to an even greater level? For every course you successfully complete from the academy, you will receive a certificate that brings you one step closer to your practitioner accreditation. Join us online with the code: SDNA-JUST4YOU

Wishing you a happy holiday and a good start in 2021! 

Note:*Discount valid until 27 December 2020.

Explore the academy!

This is it! Join us for the last of 2020's free SDN community event - Service Design Book Club with Dr. Tina Weisser! The featured book, Originals, by Adam Grant, showcases a series of real-life stories and examples of how Originals fail and succeed. Grant shows us that creativity can be nurtured. He explains how each of us can think authentically and improve our chances of innovating successfully to make a greater impact. Join in and gain perspective from these compelling insights.  

Sign up today!

Part 1 — Deconstructing systemic biases

The current scope of innovation for autonomous vehicles is moving away from human-centric innovation towards human compliant innovation. With design research being ignited by feasibility and driven by profit, users are indeed just passengers on the whole journey. This scope introduces biases in the designed experiences and will likely reinforce harmful behaviours. In this three-part series blog, Sidney Debaque deconstructs the innovation process, explains how systemic biases are implemented and what their impact is on users.

His alternative methodology? Putting people at the centre of the innovation process and proposing three prototypes to empower users.

Read the blog!

Why Service Design Matters

Read this informative blog by Lucy Tallon Head of Design Practice at Co-op, as she goes back to basics and revisits why service design is so important—especially in large organisations where there are countless teams and people working on different elements of a service. 

Lucy answers these 3 questions:

  1. What is service design?
  2. Why is service design thinking important?
  3. How can we make service design more tangible?
Read the answers in her blog today! 
Read the blog!

UX Research & Service Design: A Match Made in Heaven

While there’s plenty of resources out there clarifying Service Design in relationship to UX, very little focuses on comparing Service Design with UX Research specifically. Read this article by Valentina Salvi, a UX Researcher at Glovo, who shares her take on the topic based on her Service Design past and her novel eyes as a UX Researcher at her company. 

Read the article!
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