SDN Insider Newsletter - July 7, 2022
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Dear Service Design Insider,

‘You cannot manage what you cannot measure... and what gets measured gets done.’

This quote opens the latest issue of the SDN journal, Touchpoint—‘Measuring Service Experience’. As a global community working on designing better and more efficient services, how can we collectively measure or even quantify our experiences and their respective results? 

With an uphill battle in defining and implementing the necessary measurements and metrics in the field of Service Design, we are usually faced with various difficulties to organise and to report the proper insights to call our projects ‘done’ and ‘successful’.

With these challenges, the Service Design Network offers solutions and platforms for having these difficult conversations and sharing the industry’s best practices. Through our latest offerings, the SDN invites you to find inspiration and various fields for collaboration—by starting to have meaningful conversations with us! Join in!

Happy reading, service designers! ✨

Warmest regards,

For the SDN Community
Birgit Mager
SDN President

Make sure to secure your early bird ticket! This year's conference is one you won't want to miss! Grab your early bird tickets now!

If you are from a lower-middle or low-income economy, we have a treat for you! Benefit from our financial inclusion initiative and get up to a 25% discount on the early bird ticket prices!

For our avid Insider readers we are offering a 10% discount on our virtual tickets. Use the promo code SDGC22INSIDER - when you checkout!

Buy your tickets today

Drive awareness and excitement around your sponsorship! We'd start with a baseline package then you can select additional options. Customise your partnership depending on how you’d like to reach your audience!

The SDN will designate your company as a partner of this year's Service Design Global Conference and more than 800 participants, both in the private and public sector working in agency and in-house, will be able to engage with you during the physical event in Copenhagen and on Hopin virtual platform.

Like the sound of this? Let's keep talking. Contact us at to receive our partnership proposal and prices.

Contact us

Help us promote the Service Design Global Conference 2022 to your community! The ambassadors will have the opportunity to meet and network with fellow Service Design enthusiasts with a focus on supporting the promotion of the Global Conference. 

The volunteer role is on a voluntary, unpaid basis. As a token of appreciation, you will get a one-year SDN Professional Membership and some other perks & privileges!

Curious? Then, let's have a chat! Contact us for further details about the role.

Apply now

Do you know how to engage all participants in the virtual space? How can some common issues and challenges be solved during facilitated meetings? And maybe you are also curious about what Mural is and how to use it to conduct various types of meetings: business, strategic, team, feedback, ideational, retrospective, and many more?

Then, this SDN Academy course is for you! Join our practical 3-hour course expanding your digital facilitation skills called 'Digital Facilitation for Service Design Projects' with Martyna Tarnawska on August 23, 2022.

Early Bird Tickets are only available until July 23.

Join us

Make sure to mark your calendars! Join us on July 13th at 17:00 (CEST) for a free, online roundtable event! Meet the guest editors and authors of the most recent issue of the SDN journal Touchpoint—'Measuring Service Experience'.

A selection of authors from the many excellent articles in the issue will be present to share their thoughts, as well as some editors for the issue. After brief presentations, a Q&A session will be held, including questions from the audience.

Join us and share your thoughts regarding this topic!

Get your digital or printed copy of the newly published Touchpoint issue to access all the fascinating articles!

*Note: Digital free copies of Touchpoint and a code for a free printed copy are available for SDN members

Register now

We are glad to welcome another SDN Accredited Organisation, ServiceWorks—a Service Design consultancy based in the UK Cardiff that provides training and consultancy services.

A team of Service Design, culture change and psychology experts to help organisations at the centre of their work. Through consultancy, training, coaching and workshops – ServiceWorks helps teams to equip them with the right skills and hands-on experience to apply Design Thinking to their work.

Through our Organisational Accreditation initiative, ServiceWorks is also recognised as a high-quality partner of the SDN Academy, an international educational provider of high-quality Service Design content.

Get SDN Accredited

Want to work for the largest network of service design professionals in the world? Become part of our team and support digital marketing activities to spread global awareness for Service Design and help build the international community.

We are open to applications from all over the world. However, in order to be eligible for an internship at SDN, this needs to be a mandatory part of your academic studies. Proof of the mandatory internship from your University and your study certificate should be provided with your application.

Sound interesting? Send us an e-mail containing your  CV, motivation letter, certificate of studies, proof of mandatory internship from your university and dates of availability for the internship. 

Apply now

Through the SDN Insider newsletter, we want to provide the best up-to-date information and industry news. Please answer the simple survey that we prepared to help us serve you better. Thank you all for your contribution!

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Service Design Network GmbH
Mülheimer Freiheit 56
51063 Cologne


Commercial register number: HRB 72523
VAT number: DE277427318
President: Prof. Birgit Mager, Vice President: Jesse Grimes
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