2012 April - Watch movement History
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Watch Movements - A quick History

Until the early 1900s pocket watches were the main form of time piece used around the world. It was following this period that wrist watches started to become common. Several developed countries manufactured watch movements with the Swiss, French, English and Americans being major players. Then came the Second World War and most movement makers were forced into manufacturing bomb timers leaving the neutral Swiss to have a virtual monopoly on watch manufacturing. This resulted in the Swiss having around 90% of the worlds watch market up until the early 1970s

in the early 70's the Swiss developed quartz technology for watch movements. Much more accurate and with lower production costs that the traditional mechanical movements. But the Swiss watch industry resisted this new technology and continued the way they had been manufacturing mechanical watches for the past few hundred years.

Not so the rest of the world.

By 1978 quartz watches outsold mechanical watches resulting in a crisis for Swiss manufacturers. Between 1970 to 1985 the Swiss watch industry lost two thirds of its workers and watch brands.

In 1982 the Swiss fought back with the release of the first Swatch quartz movement watches. They took the world by storm with their innovation of design and materials and the Swiss were once again major players in the world watch market.

Today manufacturers such as Incentivate source quartz and automatic movements from two of the worlds biggest makers being Seiko and Citizen Japan. Their movements are compact, efficient and low cost with reliable delivery. The failure rates on these quartz and automatic movements are extremely low resulting in almost zero failure rates to our clients.

We base our movement selection on the functionality required, environment that the watch will be used in and the client budget.

We hope you found this history interesting and look forward to working with you on your next watch project. Click here to go to our website showing the new release models for 2102
Click here to go to the Scuba Watch

Scuba Retro Sub Mariner
A very clean solid stainless steel case with its links back to World War 2 UBoat issue watches. Available in a natural stainless steel or black plated stainless steel cases. Clean bold dials and simple band selection. Water resistant to 10ATM - 100 meters! This is another of our new models for 2012.  Click here or the image to be taken to the Scuba watch range on our website.

Click here to see the Catalina range

Catalina Dress Watch

Another new solid stainless steel dress watch with a large case. Available in a natural stainless steel or black plated stainless steel cases. 5 ATM 50 meter water resistant case with a great range of dials and hands. Click here or the image to be taken to the Catalina watch range on our website.

Click to see the full range of Apache Sprts Watches

Apache Sports Watch

What a range! Large case size in natural stainless steel cases or black plated stainless steel cases. 10 ATM - 100 meter water resistant case. Bold rotating bezel with aluminium top plate. Range of dials and many band and case options. Click here or the image to be taken to the Apache watch range on our website.

The Incentivate Team

Simon de Crespigny - 0417 328 311

Les Frampton - 0414 810 660
Click here to view our Generic Urban Vogue site



We have made this site just for you, our re-sellers. 

Easy navigation with every bit of information needed so your clients can make the right choice with their watch selection.

No links back to Incentivate but designed to link to your site

Discounts on set up costs for Distributors who link the Urban Vogue site to their site
Click to see the Cruise Chronograph Watch at our website

Design Assistance

We offer Distributors a free product selection and design service.

Send us your client art and logos and we will produce electronic samples for your client in a generic file format.

Normally this service can be turned around in a few hours.

Click here or the image above to be taken to our website and learn more about this service.
Click here to be taken to the Clearance Centre on our site

Clearance Centre Now Open

This is a great section of our site so visit it often to be kept up to date on special offers on clearance stock. Click Here or the image to be taken to our clearance site.
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