A five minute media news update with a little news from the agency too.

Three marketing/media/PR stories. Two agency updates. Read in five minutes.

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Walt Disney is set to buy 21st Century Fox's entertainment division for about $60bn. The deal includes Sky and the 20th Century Fox film studio. The other major bidder has been Comcast but Rupert Murdoch family was said to favour a deal with Disney.  It puts a question mark over 21st Century Fox's intention to buy the 61% of Sky that it does not currently own. The UK Competition and Markets Authority (CMA), is expected to rule on that in January.  The deal would include  National Geographic, 22 regional US sports networks and the company's stake in the Hulu streaming platform.  Fox broadcasting, Fox News, Trump’s favourite channel and Fox Sports would remain with Murdochs. Shares in both companies have risen on the news.

A view from Rule 5...
The big question for the UK is the future of Sky and particularly Sky News given Murdoch's current influence over UK news media. The attempt to buy the whole company faltered during the Leveson enquiry but it could be back on the cards in a few weeks if the CMA approve. Perhaps Rupert Murdoch already knows something that we don't.


Aldi's Kevin the Carrot is named this year's most popular Christmas TV ad.  M&S and John Lewis were in 9th and10th place. Data firm 4C looked at millions of discussions on Facebook and Twitter in the five minutes after the adverts aired. Sentiment Analysis gave M&S’s Paddington a very slight lead over Aldi’s Kevin as the most liked (as opposed to most talked about) ad. The study however just covered retailers who have traditionally dominated the Christmas ad space and and who unveil commercials with a PR blitz usually reserved for movie premieres.  Many commentators have actually cited the BBC’s seasonal promo to be the best of 2017’s festive offerings. It's a two-minute stop-motion film called "The Supporting Act".  It's the story of a 10-year-old girl who is preparing for her school talent show, whilst her dad seems too busy to notice.  It’s had massive acclaim and shows that battle for the best Christmas ad has moved beyond the high street.

A view from Rule 5...
Christmas commercials are a nailed on part of the festive celebrations nowadays and they're all pretty good. We're going to back our neighbours the BBC. Give it a watch.


"Meghan Markle" is the UK’s most searched term in 2017 according to Google who have announced their top terms for the year.  She pushed ‘iPhone 8’ into 2nd place after the announcement of her engagement to Prince Harry. The other new iPhone, the iPhone X was also on the list – appropriately at number 10. The "fidget spinner" was at number four in the UK. On a more sombre note the Manchester bombing and Grenfell Tower also featured in the top 10, as was Hurricane Irma, which was the US and global number one search term for the year. Here's the full list of Google UK top trending searches of 2017:

1.  Meghan Markle
2.  iPhone 8
3.  Hurricane Irma
4.  Fidget spinner
5.  Manchester bombing
6.  Grenfell Tower
7. 13 Reasons Why
8.  Tara Palmer-Tomkinson
9.  Shannon Matthews
10. iPhone X

A view from Rule 5...
It's good to see something that people can celebrate at number one. Other than that it's a reminder of the fact that 2017 has been a tough year for the UK.


Sophie Charlesworth is the latest addition to the Rule 5 team in MediaCityUK. She joined the agency as an Account Executive in the summer. Sophie graduated from the University of Leeds in 2014, where she gained a 1st in Psychology. After graduating she worked in retail for a luxury brand for three years before deciding she wanted to make a switch into PR.  Sophie came to Rule 5 in the summer initially to complete a four-week internship. She impressed her colleagues so much during that period that she was offered a permanent role. “Sophie made a mark from day one” said Rule 5 Founding Partner Jules Wilson “by the time she was half way through the month we had decided we wanted her to work for us”.  Sophie took up the position of Account Executive in August and works as part of the team on several key clients including Brother UK and Park Leisure. 


The agency added to its awards tally with the coveted award for Best Use of Media Relations at last month’s CIPR PRide North West Awards. The gold accolade was for our work with Blackpool Pleasure Beach to unveil plans for ‘ICON’ the much-anticipated new £16.25m rollercoaster, launching in Spring 2018. Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention.” It was part of a hat-trick for Rule 5.  The agency’s work with premium cycling brand Fat Lad At The Back won silver awards for the Best Community Relations and Best Sport, Art and Culture categories. The CIPR is Europe’s largest professional PR body and the Awards recognise outstanding work in PR in the UK.


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Issue 40
December 2017

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Rule 5 · Arrive, White Tower · MediaCityUK · Salford, M50 2NT · United Kingdom

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