Increasing your Chinese market the effective way
One of the key questions for destinations seeking to expand their tourism industry is how to access the world’s largest tourism growth market, China. It is not straightforward, because, in many respects, the market works differently to traditional markets – Chinese consumers often have distinct requirements and use different channels to gather information and make bookings.
You may well be aware of Ctrip, the Chinese company that is now the second largest OTA in the world and expanding rapidly. What you may not know is that Ctrip offers a wide range of marketing services to enable you to promote your destinations to the Chinese market. Click here to see the full range of services (PDF, 90kb).
As the dominant player in the Chinese travel and tourism marketplace, Ctrip provides unrivalled access to the market and, most importantly, direct and immediate measurement of the results of your marketing investment, in terms of volume, value and return on investment. Ctrip will agree with you a realistic target for the number of visitor nights that will be generated by the marketing activity that they will undertake for you; they will then ensure that the targets are reached, within the agreed budget.
Over the past three months, I have been learning a lot more about Ctrip and have been impressed by the scale and sophistication of its operations. If you wish to develop the Chinese market for your destination, I commend to you to consider the various services that Ctrip offers.
If you would like to know more, please make direct contact with Cecilia Wang, Destination Manager at Ctrip, by writing to her at email@example.com or calling her on +86 1862 199 5418.
Destination World is brought to you by TEAM Tourism Services, a trading name for Tourism Enterprise and Management Ltd, registered in Scotland No. 273025.