Innovative trip planner for destination websites
In the introductory Destination World message that I sent you yesterday, I promised to tell you about innovative applications to enhance the effectiveness of tourism destination operations.
One such application is a new trip planning tool to help users of destination websites to create detailed itineraries, providing the information that will enable them easily to research, plan and book their travel to multiple destinations.
This trip planner, developed by a Silicon Valley company called Inspirock, recently won Brand USA’s Marketing Innovation Award. You may see it in operation at www.inspirock.com. Inspirock tells me that it can easily be integrated into a destination website and add considerable value for users.
Your destination is one where I think such a trip planner could be particularly valuable, in terms of meeting a real consumer need and also:
- to maximise ‘look to book’ conversion
- to stimulate travel to areas where there is both a need and an opportunity for tourism growth.
Inspirock already has an existing database of nearly a half million attractions and activities worldwide, but also provides the opportunity for national tourist offices and DMOs to supplement the content for their destination – ideally by a feed from their own database.
Further information about the trip planner is available here (PDF, 1.3mb).
If you would like to know more, please contact Mr Anoop Goyal (firstname.lastname@example.org) of Inspirock, who will be pleased to talk to you by phone or video conference call, to answer any questions you may have about the trip planning tool and the terms for integrating it into your website. Anoop will be at ITB Berlin next week and would be pleased to talk to you there.
If you decide to buy their Flexible Package, Inspirock will:
- undertake promotional activity, at its own cost, to attract more people to use the trip planner on your site and is willing to link the fee to the number of visitors generated as a result
- provide you with a performance dashboard for you to monitor use of the trip planner (including user travel patterns) and bookings.
I would welcome your views on this interesting subject and would be happy to discuss it with you.
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