Unusual Gathering | Episode XVI
Conversations At The Intersection Of IT Security And Society
January 16, 2019
Kika von Klück | Thom Langford
Marco Ciappelli | Sean Martin
Advertising, Branding, Marketing, and Privacy in the Cyber Society
On today's podcast we talk about branding, advertising, and marketing in the age of Big Data, Internet of Things, Social Media, Artificial Intelligence and, of course the World Wide Web; the primordial soup pond that has given life to this Cyber Society of ours.
More than one hundred years ago, John Wanamaker, an American merchant and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing," proclaimed,
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
So, where do we stand today?
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