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Thursday 6th October 2022
Synchblog Highlights
Publishing Catch-Up: Primary Wave Strikes $2bn Deal with Brookfield, New Portals Launch to Improve Music Rights Data & More
We catch up on the latest music publishing headlines, from new deals to signings.

Syncing or Rising? How Synchronization Fees Are Evolving
As the media landscape continues to evolve, we explore the impact on sync fees.

The “Fifth Wheel”: Just How Financially Secure is Music Publishing?
How financially secure can the publishing world allow itself to feel in the streaming age?

This Fortnight in Music Supervision and Sync (September 30)
We run through the latest sync and music supervision news over the past fortnight. 
In the News
Primary Wave strikes $2bn deal with Brookfield to acquire music copyrights
As part of the deal, Brookfield will acquire a significant minority interest in Primary Wave. (MBW)

Music synch revenue is growing faster than ever
US recorded music synch revenue grew by 29.9% YoY, according to RIAA. (Billboard)

100,000 tracks are being uploaded to music streaming services each day
Figure confirmed by both UMG and Warner bosses – but who, exactly, is it benefitting? (MBW)

The creator economy’s post-lockdown growth
The pandemic marked the start of a new era for the music creator economy. (MIDiA Research)

How Wall Street became infatuated with the music industry
As interest rates rise, what happens now in the music investment space? (Financial Times)

Streamers use playlists to control the music industry
The recorded music market is regaining its hourglass shape—with streamers at the center. (Wired)
Music Industry Jobs
Email Marketing Manager – Songtrust (New York)
You can make a tangible impact on the lives of your favorite music creators as our self-driven, detail-oriented, customer-obsessed Email Marketing Manager.

Production Coordinator – Sound Performance (New York)
Our ideal applicant for this job is a highly organized, independent worker who can actively engage and contribute enthusiastically to a team atmosphere.

Junior Data Engineer, Royalties – C.C. Young & Co (London)
The candidate will likely be in the beginnings of their career as a Junior Data Engineer but have some previous/current experience in ETL programming.

Our jobs board is 100% free. Get in touch to post a listing.
Client Sync of the Week
Check out this new Johnnie Walker Black Label x Jonathan Majors campaign featuring Gloria Jones' "Tainted Love", repped by our client Wise Music Group! 🥃🎶
See you next time! If you have any queries or ideas, feel free to drop us an email at

Best wishes,
The Synchtank Team
Synchtank provides software solutions for managing assets, rights, and metadata, as well as copyright registration, royalty collection, and accounting. Find out more here.
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Suite G2, The Print Rooms, 164-180 Union Street, London, SE1 0LH

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