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Thursday 19th January 2023
Synchblog Highlights
Sync Leaders Discuss Their Hopes and Goals for 2023 (Part 1)
Executives from Hipgnosis, Concord, and Warner Music discuss the year ahead in sync.

The Synchtank 2022 Round Up - Company Highlights & Industry Analysis
We bring you this year's company highlights and our most interesting industry analysis.

Growth x Complexity: Tracking Music Publishing’s Royalty Challenges
How are the data challenges evolving, and what improvements need to be made in 2023?

Library Assistance: Production Music’s $1bn (and Counting) Surge
Tracking the growth of the production music sector and the tech driving it forward.
In the News
Sir Lucian Grainge: Music needs a new streaming payout model
UMG boss takes aim at streaming models that he says are being gamed by 'bad actors'. (MBW)

TikTok music boss talks short video, long-form listening and licensing
TikTok’s Ole Obermann on the future of music on the platform at NY:LON Connect. (Music Ally)

Streaming fraud accounts for at least 1-3% of plays in France, shows investigation
Landmark study into France's music industry focuses on illegitimate streaming practices. (MBW)

WMG’s Oana Ruxandra on music’s evolution: ‘Conservatism is out the door!’
“Our industry is vastly under-monetised" said Ruxandra at NY:LON Connect. (Music Ally)

Music tech platform Orfium acquires music reporting service Soundmouse
The acquisition complements Orfium's existing services tracking music usage. (Music Week)

Warner Bros. Discovery exploring sale of music assets
The assets include music and production music reportedly worth upwards of $1 billion. (Billboard)
Synchtank 2022 Highlights
Synchtank Round Up 2022
The Synchtank Round Up 2022 highlights our key business developments and leading industry analysis, as well as outlines our vision for 2023 and beyond.
Client Sync of the Week
“Fortune Favours the Brave” by North Star Media artist Courteous Thief will be featured in an upcoming episode of The CW's Walker Independence. 🔥🤠
See you next time! If you have any queries or ideas, feel free to drop us an email at info@synchtank.com

Best wishes,
The Synchtank Team
www.synchtank.com
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