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Tuesday February 15th 2022
Synchblog Highlights
The Winner Takes It All: What Does Catalog’s Dominance Mean for the Future of the Music Business?
Catalog represents 70% of the US music market. What does this mean for the industry?

Brands and Music Licensing Across the Metaverse
How brands are interacting with the metaverse and what this means for music licensing.

Independent Publishers Call for a Greater Share of Streaming Revenues
IMPF’s Global Market View report examines the independent music publishing sector.

This Fortnight in Sync Licensing & Music Supervision (Feb 4)
We run through the latest sync and music supervision news over the past fortnight.
In the News

Super Bowl sync report: Sony leads publishers in showdown of older, upbeat tracks
Sony Music Publishing scored 18 placements, more than any other publisher. (Billboard)

WMG launches Global Diversity, Equity and Inclusion Institute
Institute to offer range of educational programming and an Innovation Lab. (Music Ally)

What's next for TikTok's music industry revolution?
TikTok has its sights set on revolutionising the way artists are discovered and get paid. (Yahoo)

Web3 will further amplify the importance of labels & publishers, says WMG boss
Warner Music CEO Steve Cooper commented on Web3 on the firm's recent earnings call. (MBW)

Music industry’s anti-piracy operations putting the focus on NFTs and the metaverse
The recent HitPiece debacle brought the potential issues around NFTs into the spotlight. (CMU)

Sting sells the Police, solo songwriting catalog for estimated $250 miIlion
Sting joins the ever-growing list of classic rockers to sell their catalog rights. (Rolling Stone)

Music Industry Jobs
Manager, Writer & Publisher Relations, LatAm – Kobalt (Miami or LA)
To be successful you need to have a good grasp of music publishing, including copyright terms and knowing who the key organisations and stakeholders are.

Music Consultant, Advertising - Audio Network (London)
As a Music Consultant, you’ll participate and contribute in weekly and monthly team meetings, providing insight and guidance into how working hours are spent.

Royalty Analyst – SongVest (Remote)
The Royalty Analyst primary responsibility is processing, gathering, reviewing, analyzing, and presenting royalty data in an organized manner.

Our jobs board is 100% free. Get in touch to post a listing.
Client Sync of the Week
Congratulations to our client Primary Wave who scored a Super Bowl sync in this Nissan #ThrillDriver spot featuring Ray Charles' "What'd I Say"!  🏈🔥
See you next time! If you have any queries or ideas, feel free to drop us an email at

Best wishes,
The Synchtank Team
Synchtank provides software solutions for managing assets, rights, and metadata, as well as copyright registration, royalty collection, and accounting. Find out more here.
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Synchtank Ltd. London | New York | Los Angeles
Suite G2, The Print Rooms, 164-180 Union Street, London, SE1 0LH

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